PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Meeting Corporate Buyer Demands. B2B eCommerce sales in the U.S. trillion by 2021.

Strategy 295

Strategy Online Payments Management 295

PYMNTS

MARCH 6, 2018

This is the season where you’ll be meeting plenty of relatives and friends, so there’s a need to show your status and having the latest collection from a luxury brand is often seen as a sign of prestige and wealth.”

social media 100

social media Marketing Strategies Branding Meeting 100

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. Social-based marketing.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. When the iconic Great Atlantic & Pacific Tea Company (A&P) was looking to brand its bulk Brazilian coffee in 1919, it asked consumers when they drank coffee. As JCPenney grew, so did its private brands.

Branding 119

Branding Millennials Retail Strategy 119

The Financial Brand

APRIL 17, 2020

A rocky road awaits both credit card holders and financial institution issuers as critical credit need meets unprecedented economic turmoil. The post How Credit Card Marketers Have Reached Out During COVID-19 Crisis appeared first on The Financial Brand.

Cards 25

Cards Marketing Meeting Branding 25

PYMNTS

MARCH 28, 2020

In 2004, Dove launched what it called “The Campaign for Real Beauty,” a marketing strategy developed to focus on “the natural physical variation embodied by all women and inspire them to have the confidence to be comfortable with themselves.”. Finally, it seems that pets of all kinds will greatly improve any Zoom-based meeting.

Branding 169

Branding Washington Marketing Strategies Conference 169

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

PYMNTS

OCTOBER 27, 2016

The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations. More than half (54 percent) of the retail respondents said their biggest barrier was delivering an integrated mobile strategy that fit into an overarching marketing strategy.

Retail 100

Retail Google User Experience Mobile 100

Long Lasting Ideas

MARCH 1, 2016

The title alone may beg the question: What in the world does employee happiness have to do with marketing a bank?’. It’s a niche lender, marketing to steady, hometown businesses –veterinarians, funeral homes, locally-owned pharmacies and dentists. And there’s little things that make a difference in communicating the bank’s brand.

Marketing 40

Marketing Nashville Tampa Community 40

PYMNTS

DECEMBER 27, 2017

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115

Trends social media Strategy Data 115

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508

Video Survey Strategy Marketing 508

The Financial Brand

APRIL 20, 2021

The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. Here’s how financial institutions can build on that.

Millennials 35

Millennials Cards Meeting Branding 35

Long Lasting Ideas

AUGUST 7, 2014

In the past it was easier to manage social media use by restricting access to sites on company systems, but smart phones and the acceptance of using social media in marketing communications has changed the landscape. 8 Steps to Create Your Social Media Policy. A comprehensive policy can be created using the following steps: 1.

social media 69

social media Policies How To Handbook 69

Cisco

MAY 25, 2021

Using Cameras, Sensors and Digital Signage for Alerts, Warnings, Building Status, Automation, Analytics …Find Rooms, minimize over-scheduling, eliminate no-shows, reduce late meeting starts, social distancing , SPACE OS – Middleware for COVID compliance, Cleaning Room Hold example. Interactive Demo in Chrome: [link].

Strategy 71

Strategy Mobile Study System 71

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309

Marketing Study Video Phoenix 309

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. And the cost of entry into the market is low for them. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. 09:34 am Cashoff.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. With the right lead nurturing strategy, you can offer value to your contacts and provide your sales team with leads that are more qualified and ready to buy.

How To 42

How To Strategy Case Study Marketing 42

Gonzobanker

JUNE 25, 2021

CX data must meet four criteria: Low friction: Don’t ask customers to complete a three-page, multiple-choice test. Actionable: Tailor questions to separate the experience from general brand or policy perception. Put teeth in your CX program. Direct customer feedback is essential to assessing service quality.

Customer Experience 105

Customer Experience Fraud Policies Training 105

The Financial Brand

NOVEMBER 1, 2018

A customer data platform (CDP) meets the expectations of customers by understanding their journey and utilizing insights for improved engagement. The post 4 Indisputable Steps To Optimized Customer Engagement appeared first on The Financial Brand.

Meeting 22

Meeting Branding Data Big Data 22

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides.

Branding 73

Branding Industry Retail Strategy 73

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). This approach makes a lot of sense– but not sure if it would meet the governance and compliance considerations of most banks and investment management firms. Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Tim Dubes (VP, Marketing).

Video 40

Video Lending social media Analytics 40

South State Correspondent

MAY 2, 2022

Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. The answers will be all over the board. This is the first problem.

social media 195

social media Management Marketing Resources 195

CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Market Map: The Startups Disrupting Retail & Commercial Banking. While these customers may be easier to acquire, they are tougher to monetize. Key takeaways.

Retail 78

Retail Cards Millennials Mobile 78

Social Assurance

DECEMBER 20, 2016

Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence. Talk to your audience just like you would with any other marketing tool. 2 Linkedin Tips. 3 Fee Hens.

social media 12

social media Tools Video Branding 12

William Mills

MAY 11, 2016

What’s the market strategy? Branded version is available. ^KT. Fiserv is meeting that need for FIs and millennials. As a co-branding solution, it would work very well. Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Who is the target audience? Andrew Barnett (Sr.

Video 40

Video Mobile social media Analytics 40

PYMNTS

MARCH 27, 2019

Highly praised though it is by the rich and the famous, the brand is not exactly well known for having the most accessible price tag on the market. McLoghlin’s latest offering, a new brand of shirts under the Grayson label, is priced somewhat more accessibly. We’re doing it all,” McLoghlin noted.

Branding 100

Branding Marketing Strategies Retail Training 100

PYMNTS

DECEMBER 30, 2019

This year, B2B payments technology made strides toward speed, transparency and efficiency as service providers took advantage of a massive market opportunity: corporates’ payment demands are growing more sophisticated, yet they continue to rely on checks and legacy tools. B2B Finds Faster Payments Value.

Innovation 105

Innovation Payments Cards Technology 105

William Mills

SEPTEMBER 12, 2017

Cool name and branding. They’re showing a web platform related to their capitol markets solution. YUKKA Lab AG detects market sentiments and transforms them into innovative tools for the finance and communications industry. I like their branding. THAT brand has been around about 20 years from the “dot com” days.

Samsung 69

Samsung Mobile User Experience Google 69

William Mills

MAY 9, 2018

Presenter Profile: How they describe themselves: Project Finance was founded on the belief that good spending and saving behavior starts with being confident in your ability to meet future obligations. We license the technology to HW vendors and brands. “Invest smarter by timing your fees, not the market.”

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. Marketing is headed by Stephanie Barrueto and Product Engineering by Linda Yang. Who is the target market? Om Kundu and Mark Krofchik.

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. How AI is influencing brands. D2C brands shun physical retail. Fashion brands of all sizes and specialties are using technology to understand customers better than ever before.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78