Branding Community Bank Marketing Strategies Resources 
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. By Amy Geist. What is paid social? Vanessa Hanson, ICBA.
South State Correspondent
SEPTEMBER 20, 2022
Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. With rates rising and the cost of funding pressure mounting, a common theme was to spend more resources capturing small business and corporate deposits.
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Social Assurance
MARCH 8, 2021
Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.
Social Assurance
JANUARY 11, 2021
As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.
Social Assurance
JANUARY 11, 2021
As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.
Long Lasting Ideas
JANUARY 19, 2015
The results can bring in new customers and increase brand reach, often globally, while reducing advertising costs. Bank Marketers: Get Proactive with Customer Testimonials. Bank marketers can use testimonials as an approach to build a resource of positive stories from satisfied customers.
The Emmerich Group
MARCH 18, 2013
They learned it in marketing school. But quick, name a few marketing professors who’ve made a fortune with their marketing strategies. They teach branding, creativity, how to build slogans, how to order paraphernalia with logos on “stuff,” how to do campaigns and product launches. THAT is your brand.
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