The Financial Brand

JUNE 6, 2018

Credit cards are consumers' favorite payment method. But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand.

Marketing Strategies 29

Marketing Strategies Strategy Cards Marketing 29

PYMNTS

APRIL 21, 2017

For the first time, Shopify is introducing its own payments hardware to the market with what they are calling a unique approach to the standard card reader. The new EMV-compliant device made its first public appearance at the firm’s Unite developer conference in San Francisco.

San Francisco 100

San Francisco Payments Marketing Strategies Cards 100

PYMNTS

DECEMBER 16, 2019

Commercial payments technology company WEX announced on Monday (Dec. In a plan slated to go live by the second quarter of 2020, WEX has agreed to manage Valero’s fleet card program, and introduce the ability for current customers of Valero’s fleet card products to make mobile payments.

Cards 130

Cards Marketing Strategies Technology Payments 130

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. This creates new challenges and paradigms for payment flows.

Strategy 295

Strategy Online Payments Management 295

The Financial Brand

SEPTEMBER 4, 2023

This article Debit Cards Rule for Point-of-Sale Payments, So Market Them Better appeared first on The Financial Brand. Consumer spending is often done on debit cards, so why not do more to differentiate — and market — these cards as a way to attract deposits?

Cards 38

Cards Marketing Payments Branding 38

PYMNTS

FEBRUARY 26, 2020

Migrating to Paytronix allowed Qdoba to integrate its already loyal customers, along with a new mobile-branded phone app and its Olo-powered online ordering service, all in one place. The new app will keep it quick and easy for customers to order via mobile means, the company says.

Customer Experience 130

Customer Experience Marketing Strategies Mobile Branding 130

PYMNTS

OCTOBER 18, 2020

Buxton said he was looking forward to “building on its excellent go-to-market strategy and helping drive further operational excellence and growth for this incredible company.”. “Scott's broad experience is a perfect match to support continued growth.”.

Marketing Strategies 161

Marketing Strategies Software Strategy Capital 161

PYMNTS

AUGUST 27, 2019

“Google’s transition to the Nest branding while pivoting to smart displays proved to be a challenge, especially as it has begun rolling out its Nest Hub smart display globally,” Canalys senior analyst Jason Low said in the report. China, on the other hand, is leading the charge for smart speaker sales. It purchased 12.6

Google 108

Google Marketing Strategies Branding Marketing 108

PYMNTS

FEBRUARY 3, 2020

Xenon arc’s client list includes known brands in the materials industry. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. Founded in 2010 and headquartered in Bellevue, Washington, Xenon arc has offices in the U.S., Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

PYMNTS

DECEMBER 23, 2020

It needs to be about the whole experience and my relationship with you as a brand. That’s because all consumers are interacting with all sorts of brands all the time, and the ease of interaction is continuously raising the bar for businesses. You’ve got to bring those together, and that is what we're bringing to the market.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

NCR

APRIL 22, 2016

Articles via PYMNTS.com, The Financial Brand, Credit Union Times. Digital Marketing: What’s Your Mission?: Mobile Payments: Where We’ve Been, Where We’re Going: This article discusses the growing popularity of credit unions offering mobile payment options and what advancements we should expect to see in the future.

Mobile 40

Mobile Marketing Payments Marketing Strategies 40

PYMNTS

APRIL 4, 2019

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K.

Retail 177

Retail Mobile Course Branding 177

PYMNTS

OCTOBER 24, 2016

21) MoneyGram Kameleon, a turnkey product that offers a customized website for agents looking to offer a money transfer and payment experience, is now available to all U.S. MoneyGram announced Friday (Oct. retailers, financial service providers and telcos.

Company 100

Company US Marketing Strategies Branding 100

PYMNTS

NOVEMBER 26, 2019

To help hockey players stay up to date on the latest sports equipment, eCommerce innovator the PenaltyBox offers subscription boxes comprised of a myriad of hockey essentials, from well-known brands to up-and-coming companies the PenaltyBox team tests themselves. The Marketing Strategy .

Community 161

Community United States Groups Exercises 161

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Payment methods. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

NOVEMBER 13, 2020

So even though interest rates have fallen, the net result is that the average monthly payment on a new vehicle rose to $582 as of August – up 3.2 Going forward, the company plans to invest in market expansion, branding and marketing strategy, as well as technology-enabled tools to drive efficiency.

Online 214

Online San Francisco Trends Marketing Strategies 214

PYMNTS

JUNE 4, 2019

For payments, consumers can buy the refill plan with a credit or debit card. However, shoppers who opt for the a la carte offering can also use Apple Pay, Google Pay or PayPal as payment methods as well. The reason is that much of the company’s go-to-market strategy is around the concept of having other people talk about it.

Strategy 148

Strategy Marketing Strategies Branding Company 148

PYMNTS

FEBRUARY 3, 2020

Smaller firms, which have to juggle lumpy cash flow, may use credit as a way to keep operations, well, operating, as they may see payment terms stretched by customers (especially if they operate across lengthy supply chains). Like the Apple effort, the Amazon lending partnership would be co-branded. It’s not a one-off process, either.

Lending 146

Lending Apple Study Online 146

The Financial Brand

MARCH 30, 2023

This article Don’t You Forget About Us: Gen X and the Future of Money appeared first on The Financial Brand. By understanding the money mindset and payment habits of Gen X, financial services providers can serve them better. This article Don’t You Forget About Us: Gen X and the Future of Money appeared first on The Financial Brand.

US 38

US Branding Payments Marketing Strategies 38

PYMNTS

MAY 14, 2018

The QR code has had its place in retail, advertising and payments, but one Israeli tech company feels it’s time to take this low-tech solution high-tech. Going mainstream as a payment method would require an established technical standard and wide consensus among players in the field, Darbi said. Payments Potential.

Retail 103

Retail Mobile Marketing Strategies Payments 103

Breaking Banks

OCTOBER 31, 2019

Brett King gets an exclusive interview from long time payments guru Peter Hazlehurst, global lead for Uber Money and Payments. Then, Jason Henrichs hosts James Burdine, CMO at Larky, a loyalty and engagement program, sharing how to use fintech to build your brand.

Branding 40

Branding Fintech How To Payments 40

PYMNTS

FEBRUARY 16, 2018

Well-positioned, Nooyi noted – but setting up to be better-positioned as it attempts to future-proof the various CPG brands under its umbrella to better compete in a digital world that, increasingly, does not appear to favor CPGs or their standard distribution chains. Early days – still too early to declare any CPG brand right or wrong.

Retail 124

Retail Branding Mobile Strategy 124

The Financial Brand

SEPTEMBER 18, 2023

This article What Credit Card Issuers Can Do as Dissatisfaction with Rewards Rises appeared first on The Financial Brand. What’s the top credit card marketing challenge? This article What Credit Card Issuers Can Do as Dissatisfaction with Rewards Rises appeared first on The Financial Brand.

Cards 35

Cards Branding Marketing Marketing Strategies 35

Cisco

MAY 25, 2021

Shift from customer acquisitions to customer service and retention -> 95% of consumers say customer service is an important factor in their choice of loyalty to a brand. For additional resources, check out the webinar conversation recording with Chris, Jeff & Tom here and visit Cisco’s Financial Services home page today.

Strategy 71

Strategy Mobile Study System 71

The Financial Brand

DECEMBER 2, 2020

Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs. The post How Financial Marketers Can Come to Grips with the Growing Wealth Gap appeared first on The Financial Brand.

Marketing 30

Marketing Branding Innovation Payments 30

PYMNTS

OCTOBER 4, 2017

Points ubiquity is hard to achieve, he acknowledged, a holy grail of sorts in that corner of payments. The savvy consumer brand seeking to promote customer value must look at appropriate rewards program strategies that dovetail well with their customer base and marketing strategies.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

William Mills

SEPTEMBER 25, 2018

#VoiceBiometrics, Password Manager, voice driven payments, digitizes ID’s, (not a digital ID), They are an identity provider. ^DG. They also offer a payment option, and a digital ID solution. Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Intelligent biometrics company.

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JUNE 26, 2018

Competition for digital payments is high, with banks and credit unions marketing digital wallets using digital media. The post 12 Ways to Get to the Top of the Digital Wallet appeared first on The Financial Brand.

Branding 33

Branding Marketing Payments Marketing Strategies 33

PYMNTS

AUGUST 9, 2019

Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said. Fresh of its massive $3 billion acquisition of Jet.com, Walmart purchased ModCloth, Moosejaw and Bonobos in rapid succession as it attempted to update and expand its digital brand.

Strategy 144

Strategy San Francisco Policies Data 144

The Financial Brand

APRIL 20, 2021

The post Millennials and Credit Cards: Separating Fact from Myth appeared first on The Financial Brand. The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.

Millennials 36

Millennials Cards Meeting Branding 36

The Financial Brand

MARCH 7, 2021

The post Rethinking Checking Account Strategy in a Digital Banking World appeared first on The Financial Brand. Neobanks steal primary accounts from financial institutions that haven't updated their view of checking. The antidote is straightforward.

Strategy 35

Strategy Digital Banking Branding Customer Experience 35

The Financial Brand

JUNE 27, 2021

The post Why (and How) the Bilt Mastercard Is Revolutionizing Paying Rent appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumers will soon be paying for their apartments with a credit card — and getting rewarded.

Banking Trends 31

Banking Trends Analysis Trends Branding 31