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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Prior to the embedded finance function, drivers would get paid weeks after in one lump-sum payment that combined multiple rides into one payment.

Branding 472
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PayPal CEO prioritizes bettering branded services

Payments Dive

Alex Chriss aims to use the company’s faster-growing unbranded Braintree business to give a boost to the legacy PayPal brand.

Branding 221
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Checkout startup Bolt sued by fashion brand group

Payments Dive

Checkout startup Bolt Financial is being sued by Authentic Brands Group, which owns the rights to a pack of brands from Forever 21 to Nautica to Spyder. ABG alleges Bolt's software services led to technology failures and lost sales, but Bolt denies the claims.

Branding 195
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Mastercard expands sonic branding with 'Priceless' album

Payments Dive

The multi-artist album, a first-time marketing move by the card company, features original songs that incorporate Mastercard’s brand sound.

Branding 195
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

For brands and their manufacturers, Amazon can be a powerful influence. Brands and their manufacturers today continue to rely on legacy technologies and manual processes to sell products online, said King. The payments experience is part of that. Today, paper checks continue to be the dominant form of B2B payment.

Branding 269
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Why Amazon Created A Separate Brand For Designer Fashion

PYMNTS

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. For luxury now, all of a sudden there [is] competition.” . The Market’s Latest Entrant: Amazon Luxury Stores .

Branding 328