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Neiman Marcus Looks To Associates For Social Media Commerce

PYMNTS

In an effort to drive sales, a luxury department store chain is connecting customers with their sales associates through personal social media accounts, The New York Post reported. The practice comes as consumers are increasingly favoring social media as a means for exposure to fashion brands and new styles. “A

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151
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Using The French Defense in Deposit Management

South State Correspondent

Banks can use the French Defense in deposit management. The French Deposit Management Defense. ” The answer is the French Deposit Defense and it is one of many tactics in a seasoned banker’s deposit management playbook. Now, Bank B uses its bishops, knights, and rooks for enhanced deposit management.

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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Each year for the past four years, Busey Bank has celebrated National Volunteer Month in April with a two-part campaign.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.

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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. This makes for a strong brand image that’ll remain on their minds.

Branding 142
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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

28), which is supported by American Express nationally. It’s also an area where the big six or other retailers won’t play this year, focusing instead on regional and national media. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well.

Retail 169