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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Going DTC Without Creating Conflict . Bhatia noted that when sticky.io Bhatia noted that when sticky.io

Branding 215
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Retailers Add Adaptive Apparel To Their Brand Offerings

PYMNTS

To make the clothing industry more inclusive of children with disabilities, major fashion brands are debuting adaptive clothing lines. Tommy Hilfiger, Target and Zappos have all launched these types of lines in recent years, while Kohl’s is the latest retailer to do so, CNBC reported.

Branding 139
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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

PYMNTS

Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Like this one.

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Saving Main Street: Advocacy Groups Propose New Government Relief Programs

PYMNTS

The crisis is hardly over, but post-pandemic reality is setting in for Main Street retail. She believes lockdown orders created a loophole that allowed large chains that offer essential retail to continue selling non-essential goods like toys and electronics. Policy put into place must target Main Street.

Maine 142
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The Vicious Circle Of Physical Retail Meets The Virtuous Circle of Digital

PYMNTS

If your business touches retail in any way, it might pay to follow a few important breadcrumbs. Last week, Constellation Brands purchased Empathy Wines , a direct-to-consumer (DTC) eCommerce business that sells wines from California vineyards. That quarter, Nike CEO John Donahoe said that digital represented 30 percent of Nike’s sales.

Retail 259
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Virtual Reality: 5G Retailers’ Secret Sauce?

PYMNTS

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking advantage of the faster speed of the technology, and the potential to reduce friction. 5G Retail Deal. 5G Retail Deal. VR Retail Growth. A new report also says the U.S.

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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster. Leveraging social media, Gentle Monster started to get traction.