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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’

PYMNTS

Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.”

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A Digital Mindset: The Key to an Enhanced Strategy for Insurance Commerce

Perficient

population is considered millennial or younger as of July 2019), the demand for personalization in the commerce experience grows. Data sharing relies on trust between a brand and the consumer willing to share it. New product opportunities are being driven by innovation and market conditions. Leveraging Data Responsibly .

Strategy 332
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required.

Marketing 195
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The Future Of Entertainment? Try Professional Gaming

PYMNTS

It’s doubtful that many PYMNTS readers play video games. It is the juxtaposition of social networking and entertainment and sports all combined,” said Glen Calvert , chief operating officer of Fnatic , a London-based eSports outfit that hires professional gamers, runs tournaments and sells branded gaming apparel and gear.

Video 197
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The Great Online Innovation Pile On Of 2017

PYMNTS

As The Wall Street Journal reported last week, the founders of live video chat service, Houseparty.com , said they thought they were being invited into Facebook’s offices last year to discuss a potential acquisition. There seems to be an awful lot of piling on these days on the big online platforms. Investors put $2.65 billion more.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

The final video was seen 6.7 million times and led to a 60 percent increase in the brand’s followers on Snapchat. “We wanted to be really engaging and enable them to participate in our brand. How did Nordstrom do? It’s a great storytelling platform,” Galipeau told Fortune.