Enticing Millennials With Experiences Using ?Neighborhood Goods?
PYMNTS
JUNE 21, 2018
The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. They are also an experimental bunch, with 30 percent of them having tried a new merchant in the past month, according to the PYMNTS Connected Consumer Playbook.
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