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Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals.

Marketing 294
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How Technology And Market Trends Spawn Innovation

PYMNTS

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. In restaurant technology, cloud kitchens have emerged as a new model driven by the rise of online ordering. sales the athleisure market generated as of 2016. All this, Today in Data.

Trends 122
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Payments Innovation: Brand Of Choice Driven By Consumer Experience

PYMNTS

Not innovating is not an option. Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. The Bank Innovation Readiness Index , in collaboration with payments solutions provider i2c , provides evidence to back that up.

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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. Perficient’s insurance experts, who were interviewed for this report, echo this sentiment, emphasizing the need for insurers to embrace innovation to stay relevant.

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Yum! Brands Sales Grow 10 Pct Amid Digital Delivery, Kiosk Innovation

PYMNTS

With digital innovation in delivery and click-and-collect in its quick-service restaurants (QSRs), Yum! Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. Pizza Hut U.S. New Zealand and Australia.

Branding 142
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139