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Four Generational Marketing Imperatives for Engaging Millennials and Gen Z

Banking Exchange

Almost every brand across industries is courting millennials and Generation Z consumers Retail Banking Technology Lines of Business Financial Trends Feature Customers Feature3 People Digital Mobile Tech Management Online Financial Research Fintech.

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The Coming Millennial FinTech Crisis

PYMNTS

While they enjoy many FinTech innovations, most millennials don’t have a snowball’s chance of earning more than their parents — ever. It’s one thing for the millennial offspring of the billionaire hedge-fund scions to fall short of making a billion because they only manage to pull down $760 million a year. It’s a fact.

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Second Biannual ‘Afterpay Day’ To Feature More Than 6K US Brands

PYMNTS

The company will partner with top fashion and beauty brands and retailers for the event, which offers its two million U.S. Discounts will be offered across retailers such as NARS Cosmetics, Schutz, APL, Steve Madden and more. The Australian FinTech firm launched in the U.S. retail partners.

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Alphabet’s New CEO, Millennial Black Friday Spending And Digital Drivers’ Licenses Top This Week’s News

PYMNTS

We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. New Visa Alliances Help FinTechs Launch Payments Solutions. Visa is working with four global finance firms to help FinTechs issue digital and plastic payments. Top News

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Klarna Counts 11M Users, Acceptance At 60K US Stores

PYMNTS

The expansion will now cover retail brands including H&M , O.N.S. Klarna’s 2020 Holiday Retail Report found that most U.S. In addition, 30 percent of shoppers, including 39 percent of Generation Z and millennials surveyed, would find a BNPL installment pay option a boost this year, according to the report.

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Just _ Me: Venmo Launches New Branding Campaign

PYMNTS

According to Venmo’s Head of Marketing, Kasia Leyden, the idea is to put users’ stories front and center, making the money transfer company the only brand that can fill the blank in whatever occasion they’re sharing. It’s called the “Blank Me” campaign. Bikinis can’t hold wallets,” reads a billboard in Miami. “ _ for drinks instead.”.

Branding 112
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12 Industries That Will Thrive Thanks To Millennials

CB Insights

Popular media coverage of millennials often fixates on the industries the generation is allegedly killing and their supposed fiscal irresponsibility. Some industries benefiting from millennials’ increased spending power, such as travel, reflect well-worn Gen Y tropes like the general preference for “experiences” over things.