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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. Seacoast Bank. Branch Location: Stuart, Fla.

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Snapchat To Release Facebook-Similar Events Feature

PYMNTS

Snapchat is reportedly preparing to release a new feature that supports events just like Facebook does, according to a report by The Verge. The as of yet unannounced feature was discovered by app researcher Jane Manchun Wong, who has a knack for spotting new social media features before they’re announced.

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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study. Steve Madden said Thursday (Feb.

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Pop Up Grocer Checks All The Pandemic Retail Boxes

PYMNTS

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

Retail 150
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Today In Retail News: Spiceology Shakes Up D2C; SMBs Face Choices As Prime Day Looms; Big Lot Raises Forecast

PYMNTS

In today’s top retail news, Spiceology aims to shake up the D2C realm, and small and medium-sized businesses (SMBs) face decisions of how — or whether — to compete with Amazon’s October Prime Day event. The 7-year-old D2C hybrid brand has just received $4.7 13, Target and Walmart have countered with their own events.

Retail 189
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Can eCommerce Overcome The Strain Of COVID-19?

PYMNTS

Melnyk , professor of operations and supply chain management at Michigan State University. It was an event they had never foreseen.”. The respondents placed their votes for the best strategies among four choices: content marketing, PPC ads, email marketing and social media marketing. But what about nonessential goods?