article thumbnail

Addressing the Need for Personalization in the Financial Services Industry

Perficient

Your brand is the beacon of authenticity for a personal experience. What does your brand portray to the market? In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. Learn – Preferences and Interactions.

Industry 294
article thumbnail

It’s a Program, Not a Project: Designing Websites for Accessibility

Perficient

Designing with accessibility in mind creates a better site/experience for all users. An accessible site can bring in additional customers and provide brand differentiation from your competitors. An accessible site can also tie in and reinforce your company’s brand values. Accessibility Belongs in the Design Phase.

UX 531
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Successfully Implement a Digital Solution

Gonzobanker

Document end-to-end data flows, functional components and integration points – The end-user experience is key in the implementation of the digital solution. Track results – Implement a centralized, detailed and well-documented approach to track both successful and unsuccessful outcomes.

How To 158
article thumbnail

Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Understanding the concepts of good coding, customer experience, film, art, advertising, and branding will still be required. ChatGPT ($20/month) or Bard (free) for general-purpose generative AI such as writing copy, composing emails, automating text-based tasks, summarizing documents, and creating code or research.

Marketing 195
article thumbnail

How Face ID Can Power End-To-End Verification

PYMNTS

For example, a person seeking to open a bank account traditionally proves identity via a government-issued ID document (one with a picture of themselves on it). That resulted in a quite fractured user experience, and inconsistent user experiences.”. Big brands have to jump in,” he said. Face Familiarity.

St. Louis 144
article thumbnail

Transforming Financial Institutions With Agile

Perficient

The Agile Manifesto declares that Agile works should value individuals and interactions over processes and tools, working software over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following a plan. Here are a few most frequently used methodologies : 3.

Meeting 294
article thumbnail

Blockchain Security A Moving Target For Both Developers And Hackers

PYMNTS

In corporate finance, the tool could upend the status quo of supply chain management, cross-border payments, invoicing and document sharing and more. When it comes to blockchain technology, where there is a crowded field of competitors, a bad user experience could permanently damage a company’s brand.”.