Bombas: Socking Up With A DTC Digital Strategy
PYMNTS
FEBRUARY 7, 2020
However, Bombas was somewhat different — though it began, like many startups, with looking to fill a market hole. In 2019, the company added Afterpay to its site as a checkout option — a move that Bombas CTO Adam Weinstock said was obvious insofar as it offered customers a friendly, fee-free financing solution with flexible payment options.
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