PYMNTS

OCTOBER 5, 2020

Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183

Branding Millennials Resources Marketing 183

PYMNTS

OCTOBER 3, 2020

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

social media 304

social media Marketing Branding Video 304

PYMNTS

JULY 28, 2020

Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. Bhatia said there are parts of that effort that brands should focus on and others they should outsource.

Branding 215

Branding Retail Examples Maine 215

PYMNTS

NOVEMBER 27, 2020

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. SundaySky focuses on doing just that by helping firms leverage data to better target video content to consumers. And perhaps more critically, video done well boosts brand loyalty, Atzmon said.

Video 209

Video Branding Examples Cards 209

South State Correspondent

MAY 31, 2023

In this article, we look at cell phone tracking data for about 1,000 branches across the industry to derive insights to help banks increase branch engagement and boost branch profitability. The operative question is: given online and mobile banking, what is the new role of the branch?

Data 195

Data Branch Strategies Strategy Mobile 195

South State Correspondent

JUNE 8, 2022

This article looks at five ways to use customer lifetime value data to make an immediate difference in bank performance. While getting a good data set is different for different industries, for banking, the minimum requirement is to pull transaction data for about 5,000 customers over the course of at least two years.

Data 195

Data Marketing Strategy Examples 195

PYMNTS

DECEMBER 28, 2020

But even still, as Mastercard got out first with its spending data, that widely reported 3 percent uptick is a bit below what could have been lofty expectations. Three percent is a healthy number, as Sadove said, but it is more of a testament to the retail industry’s marketing than it is an indication of consumer spending health.

Data 260

Data Retail Online Report 260

PYMNTS

DECEMBER 11, 2020

The pandemic is proving to be a tough loyalty test for retailers, as they are competing for customers’ attention in an environment where competition is still present in both online and in stores. One recent study found that 51.7 They are beginning to value placing more emphasis on being able to pay however they like, for example.

Online 241

Online Payments Retail United States 241

PYMNTS

SEPTEMBER 21, 2018

Walgreens Boots Alliance and Alibaba Group Holding have announced the launch of a Boots flagship store on Tmall Global , Alibaba’s B2C platform for international brands and retailers. The partnership will offer Boots beauty brands to more than half a billion consumers in China, including No7, Soap & Glory and Boots Cucumber.

Branding 175

Branding Retail Groups US 175

Perficient

MARCH 1, 2021

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

SEPTEMBER 3, 2020

Yet when market volatility reached an all-time high in the midst of the global pandemic, the process of calling up sales representatives to inquire about product availability became not just inefficient, but unsustainable. That will be the main feature, to cut down the costs and timeline of go-to-market," he said. Out-Of-The-Box.

Online 218

Online User Experience Marketing Maine 218

PYMNTS

DECEMBER 22, 2020

The automotive market continues to fire on all cylinders despite the pandemic as online and offline sales have either remained flat or trending up for Q3. CarMax’s business model is rooted in the physical dealership model as the company has increasingly leveraged its online channels.

Marketing 165

Marketing Online Trends Branding 165

PYMNTS

FEBRUARY 10, 2020

This is especially true among eCommerce brands facing high levels of cart abandonment, according to Geoff Staff, vice president of retail and eCommerce for Delta Galil Premium Brands. In fact, the data has shown that the [BNPL] brands that have some maturity to them [have] actually brought in younger customers.”.

Branding 134

Branding Retail Millennials Payments 134

PYMNTS

SEPTEMBER 14, 2018

How do consumers really want to search online ? In a brand new PYMNTS interview , Gabriel Weinberg, CEO of DuckDuckGo , makes the case that his search engine can win over a decent number of consumers. This new story about DuckDuckGo is the latest sign that a turning point has been reached with online privacy.

Online 148

Online social media Google Data 148

PYMNTS

OCTOBER 11, 2019

Direct-to-consumer (DTC) brands are putting a new spin on athleisure wear , inspired by the CBD-based wellness trend. In restaurant technology, cloud kitchens have emerged as a new model driven by the rise of online ordering. All this, Today in Data. All this, Today in Data. 46B: Approximate amount of U.S.

Trends 122

Trends Innovation Technology Marketing 122

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

JANUARY 19, 2020

Mumbai, India-based online business-to-business (B2B) marketplace Beldara is planning a global expansion to link more international suppliers with overseas buyers, reports said on Thursday (Jan. The two-year-old startup connects more than 5,000 brands in 30 categories, and has 450,000 products listed on its platform.

Online 172

Online Fintech Strategy Branding 172

PYMNTS

MARCH 6, 2020

To bring online shopping visibility to fast-moving consumer goods (FMCG), Greece-based Convert Group has notched €1.2 The startup offers software-as-a-service (SaaS) to let brands know how they are performing throughout eCommerce, according to reports. million in seed funding.

Groups 141

Groups Data United States Retail 141

PYMNTS

JANUARY 12, 2021

Salesforce is rolling out a new product to let B2C and B2B companies easily add loyalty programs at a time when the company says online holiday retail sales grew 50 percent to top $1 trillion. consumers have tried new brands since the pandemic began, with 80 percent of them planning to stick with the new products even after the crisis passes.

Online 279

Online Management Retail Study 279

Perficient

FEBRUARY 16, 2021

Adidas went all in with their digital experience because they noticed online sales were increasing. The shoe conglomerate invested heavily into data insights and user engagement analytics and created tailored-to-fit messaging for customers. How to apply similar tactics in the automotive industry. Where to begin for some quick wins.

Customer Experience 489

Customer Experience Arizona Branding Examples 489

PYMNTS

JUNE 21, 2019

Online payment methods and digital technologies are coming into the working world. All this, Today In Data. Data: 2,550: Number of healthcare breaches that have taken place during the last decade. 150: Approximate number of brands with which Verishop is launching.

Online 108

Online Payments Retail Data 108

PYMNTS

MAY 28, 2019

To reportedly build a licensing empire with the Sports Illustrated name, Authentic Brands Group LLC has agreed to buy the storied magazine from Meredith Corp. Authentic Brands Founder and Chief Executive Jamie Salter said, according to the newspaper, “Sports Illustrated has authority and the respect of athletes all over the world.”

Branding 122

Branding New York Report Groups 122

PYMNTS

NOVEMBER 4, 2016

Data may be king — as they say — but many retailers may find themselves feeling like an innocent pawn among all that data. And then there’s the challenge of how to use marketing research to reach the right consumer in the right channel and the right time with the right message.

Data 100

Data Marketing Colorado Retail 100

PYMNTS

JANUARY 28, 2019

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145

Branding Retail Course Seattle 145

William Mills

MARCH 22, 2022

Key marketing strategies focus on member data, increasing online brand presence and leveraging social media. The proliferation of financial service channels has fundamentally changed the way credit unions approach marketing to members and prospects.

social media 75

social media Marketing Marketing Strategies Strategy 75

Perficient

SEPTEMBER 30, 2020

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020. Check all that apply.”

Video 508

Video Survey Strategy Marketing 508

PYMNTS

APRIL 2, 2018

New data shows that online alcohol-delivery revenue grew almost 33 percent last year, increasing at an average rate of 3 percent month over month. According to Slice Intelligence , the growth of alcohol-delivery service Drizly helped give the market a boost, with revenue that grew by a whopping 62 percent in 2017. and Canada.

Online 109

Online Branding Millennials Data 109

BankBazaar

APRIL 11, 2023

National, March 30, 2023: BankBazaar.com , India’s leading fintech co-branded Credit Card platform and online provider of free Credit Scores, closed FY23 with net revenue of ₹160 crore. There is a tremendous opportunity for profitable and sustainable digital businesses to capture market share.”

Branding 78

Branding Capital Cards Retail 78

PYMNTS

OCTOBER 14, 2020

Video advertising platform SundaySky wants to make it easier for marketers to quickly update and freshen up video content without a laborious and time-consuming production and editing process. Forrester Wave named SundaySky “a Strong Performer in The Forrester Wave : Creative Advertising Technologies, Q4 2020,” SundaySky noted.

Video 136

Video Marketing Tools Branding 136

PYMNTS

OCTOBER 3, 2018

Amazon is now promoting its own products inside the listings of competitive brands. According to CNBC , some users searching for various products in beauty, health and household and baby items have reported seeing the link “Similar item from Our Brands” show up at the bottom of the listing.

Branding 148

Branding Trends Report US 148

PYMNTS

JUNE 24, 2020

It’s about monetizing the attention of that consumer and turning that into a way to defray the costs of their phone bill while discovering new and interesting brands, apps and advertisers.”. Drilling down into Adfone’s core market — prepaid mobile phone users — Boroff said “many people in the U.S. its current markets.

Mobile 201

Mobile Online Payments Video 201

PYMNTS

AUGUST 5, 2020

Social shopping is the newest hot trend fueled by the pandemic, as new startups are emerging and established brands such as Macy’s are catching up to capture this area. In retail technology, Yotpo is helping brands capture the digital shift by making a compressed marketing stack for online shopping.

Retail 263

Retail Payments Google Branding 263

Accenture

SEPTEMBER 30, 2019

It’s no secret that the big tech companies—especially the ‘GAFA’ of Google, Amazon, Facebook and Apple—are using data to personalise and target offers to customers, and getting better returns as a result. This daily user testing, whether online, on their mobile app or in-store, has increased revenue of over half a million dollars a year.

Data 150

Data Customer Experience Analytics Case Study 150

PYMNTS

OCTOBER 16, 2018

A report has found that opening a new brick-and-mortar location can cause a significant boost in a retailer’s online traffic. According to a recent ICSC study, “ The Halo Effect: How Bricks Impact Clicks ,” when retailers invest in brick-and-mortar stores, their online presence grows.

Study 122

Study Online Retail Branding 122

PYMNTS

SEPTEMBER 30, 2019

Online Resale. Online resale has become all the rage — even for retailers like Neiman Marcus — from a little bit of everything on OfferUp to fashion-focused Poshmark and high-end The RealReal and 1stdibs. Sales of counterfeit goods through online marketplaces are expected to hit $1.8 billion per year to fake online sales.

Online 101

Online Fraud Branding social media 101

PYMNTS

MAY 14, 2020

Every online wine company that reports sales has noted big spikes during the pandemic. The latest to report, Wine.com – which bills itself as the nation’s leading online wine retailer – earned $165 million in revenue and saw 25 percent growth for fiscal 2020, ending March 31. “The

Online 164

Online Retail Millennials Analytics 164

PYMNTS

SEPTEMBER 21, 2020

With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. The customer journey may be longer, but there is also more time for a brand to create a unique shopping experience and for the customer to get to know the brand, creating loyalty for the long run. “The

Retail 169

Retail social media Marketing Branding 169