Branding Company Innovation Online 
PYMNTS
FEBRUARY 6, 2020
With digital innovation in delivery and click-and-collect in its quick-service restaurants (QSRs), Yum! Brands reported that worldwide system sales excluding foreign currency translation increased 10 percent, with Taco Bell at 13 percent, KFC at 11 percent and Pizza Hut at 7 percent. Pizza Hut U.S., Pizza Hut U.S.
PYMNTS
AUGUST 1, 2020
Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.
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PYMNTS
OCTOBER 5, 2020
Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. 20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. The promotion started Sept.
PYMNTS
OCTOBER 9, 2020
That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth. Line charges brands for sending messages and livestreaming.
Bank Innovation
DECEMBER 26, 2019
N26 is building out its perks ecosystem, adding partnerships with new brands at a rapid clip. This month, the company partnered with scooter rental company Lime and online travel platform Booking.com to offer added rewards to customers who transact using their N26 debit cards.
Perficient
FEBRUARY 16, 2021
McDonald’s took these recommendations and rolled out innovative digital self-order kiosks, updated dining experiences with an app to order, and then announced they would implement a trial phase for a loyalty program in Arizona in later years. Adidas went all in with their digital experience because they noticed online sales were increasing.
PYMNTS
OCTOBER 7, 2020
Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). American Express rolled out co-branded cards with Amazon for British SMBs. American Express, Amazon Rollout Card For UK SMBs.
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