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Deep Dive: Credit Unions Like And Subscribe To Social Media

PYMNTS

. Social media has become a cornerstone of everyday life over the last few decades, with 72 percent of Americans using social media today, a dramatic increase from the mere 5 percent that Pew Research Center first tracked in 2005. How credit unions leverage social media. million members and $106.1

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Building A DTC Men’s Personal Care Brand With eCommerce

PYMNTS

To provide men’s personal care items that feel like premium brands at accessible price points, eCommerce innovators are building product lines through the direct-to-consumer (DTC) model. Founder Matt Mullenax was inspired to start the brand after cutting his teeth in the DTC world as an early employee at Bonobos.

Branding 163
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MakerSights Enables Actionable Product Intelligence For Brands, Retailers

PYMNTS

But in a world where consumers can virtually buy any product from any retailer with a few clicks, apparel brands have found themselves to be far less influential than they once were. Brands can’t afford to bet wrong on what products will appeal to customers. “You Brands immediately wanted to do two things,” Fields said.

Branding 108
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9 Steps to Creating a Content Hub That Converts

Perficient

The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. To complement the personas, we develop journey maps.

Google 429
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What Will Retail Look Like In 2020?

PYMNTS

How influential will mobile and social media be to their purchasing habits? You’re starting to see this more and more now with a lot of successful brands and retailers as they grow out or place more emphasis on omnichannel. But what is that “changing face of retail” actually going to look like in a few years?

Retail 100
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Why Omnichannel Still Trips Up B2B eCommerce

PYMNTS

According to new data from 1WorldSync, almost half of surveyed merchants and suppliers have lost at least $1 million because of this challenge of omnichannel sales — and more than a tenth have lost at least $3 million. The company released its new survey of 400 merchants and suppliers across Europe and the U.S.,

Survey 175
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Can Amazon Break Into Beauty?

PYMNTS

Though there are literally hundreds upon hundreds of choices when it comes to beauty and personal care, the vast majority of those products and brands (183 of them, to be exact) have historically come from one of seven large global firms: Estée Lauder, Unilever, Johnson & Johnson, L’Oréal, Coty, Shiseido and Procter & Gamble.

Branding 125