China’s ‘Little Red Book’ Seeks $200M Investment
PYMNTS
APRIL 27, 2018
As it seeks to speed up its eCommerce expansion, China’s Xiaohongshu or “Little Red Book” is seeking new funding. It also created an Instagram-like social media platform through which celebrities can recommend products. In November 2013, the company took its talents online and began growing its eCommerce.
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