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China’s ‘Little Red Book’ Seeks $200M Investment

PYMNTS

As it seeks to speed up its eCommerce expansion, China’s Xiaohongshu or “Little Red Book” is seeking new funding. It also created an Instagram-like social media platform through which celebrities can recommend products. In November 2013, the company took its talents online and began growing its eCommerce.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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AI’s Place In The $50B RV Market

PYMNTS

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Some marketplaces are finding innovation in this space easier than others. About The Playbook.

Marketing 132
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How Adventure Commerce Is Finding New Adrenaline Through Social

PYMNTS

Tour operators who offer a wildlife adventure or a skydiving experience may face a common challenge: How can they market their activities to the right travelers? To reach those customers, some businesses are turning to social media networks designed around travel offer deals and reservations. Social Networks for Businesses.

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How Payments Make Online Travel Sites Worth The Trip

PYMNTS

Even in the quiet seasons, the online travel market is susceptible to the trade winds, and they don’t always blow in agents’ favor. But what hurts a business (especially a small one) more than an October snowstorm is when online fraudsters use CNP transactions to steal their services. The End of Excessive Card Surcharges.

Online 112
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SMB Profile: Looking Forward To Christmas In Connecticut

PYMNTS

Paul Listro, co-owner of Breakwater Books , remembers the day well. “We I remember being really disappointed that no one was going to see the shelves or the books for a long time.”. Breakwater Books was equally unprepared, but had some help. One of the topics they’re more than willing to discuss is marketing.

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10 Questions Banks Should Ask About Their Digital Account-Opening Capabilities

Perficient

If it’s more than 10 minutes for an online/website process or more than five minutes for a mobile process, the abandonment rate impacts account openings as much as 40%. How many clicks does it take to open an online account? What information is easily obtainable via social media, making it less useful for KYC and security purposes?