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Mobile vs. Desktop Usage In 2020

Perficient

The following chart shows time-on-site stats by market category across different U.S. markets: Here, tablets show a strong lead in books and literature and games. Mobile time on site trails desktop in every category except books and literature. How can you use this data to inform your digital marketing strategy?

Mobile 421
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Building your growth plan: Key metrics to consider - Part 4

Abrigo

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

Software 150
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

Once the metric has been calculated for each portfolio, the institution can use the loan application conversion rate to back-solve the number of new applications needed to meet or exceed the goal for loans to be booked. Prior to finalizing marketing strategy, consider which resources are available and the desired timeframe.

Resources 236
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Confessions of an Advertising Man

Long Lasting Ideas

First, a confession: This is not an original headline, but the title of a book written in 1963 by one of the most famous ad men of all time – David Ogilvy. In those days, I loved the Ogilvy book, considered to be the Bible for the advertising profession. My advertising career began at J.

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Using EOS in Banking – A New Operating System

South State Correspondent

Maybe you practice some of the teachings in the seminal book Good to Great , you might work in Porter’s Five Forces, maybe you use an Objective and Key Results (OKRs) approach, or you might loosely use the McKinsey 7S Model. What is our (high-level) marketing strategy? What is our core Focus? What is our ten-year target?

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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Whether hitting the books or the trails, Sahithi proves a strategic outlook helps her reach her goals. Some weeks were difficult, but as the mountains got higher, we could feel ourselves getting stronger, and I was able to apply this same goal-oriented mindset to my work as an intern. My Goals For My Perficient Internship.

Marketing 322
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Marketing Isn’t What It Used To Be [VIDEO]

The Emmerich Group

For many banks, it’s changing how you should be investing your marketing dollars and the strategies that you should be using. Your customers want information from you, but they don’t want to hear your marketing messages. Well, one of our most effective bank marketing strategies is through “Smarketing.”

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