ForwardBanker

JANUARY 19, 2018

Are you a marketing professional who is confused and maybe a little overwhelmed by the juggernaut of big data and how it’s being used for customer acquisition, retention, or cross-selling? Audience data is fundamentally changing the marketing landscape, but it’s still all brand new.

Data 36

Data Marketing Big Data Analytics 36

The Financial Brand

AUGUST 16, 2020

Financial marketing has increased in importance as a result of COVID-19. The post 5 Trends Shaping the Future of Financial Marketing Post Pandemic appeared first on The Financial Brand. Financial institutions must understand the trends and respond accordingly.

Trends 43

Trends Marketing Branding Big Data 43

The Financial Brand

AUGUST 19, 2020

Research from the Digital Banking Report shows that few financial institutions are ready for the next era of financial marketing. The post 12 Success Strategies for the Future of Financial Marketing appeared first on The Financial Brand.

Strategy 43

Strategy Marketing Digital Banking Branding 43

The Financial Brand

JULY 26, 2020

Research from the Digital Banking Report finds smaller financial institutions are unable to use data and analytics effectively for marketing. The post Most Financial Marketers Failing to Leverage Data and AI appeared first on The Financial Brand.

Data 43

Data Marketing Analytics Digital Banking 43

The Financial Brand

MAY 5, 2021

Financial institutions have more marketing options – and more challenges – than ever, but getting it right can be a big differentiator. The post 7 Advertising & Marketing Trends in Banking for 2021 appeared first on The Financial Brand.

Trends 34

Trends Marketing Branding social media 34

The Financial Brand

OCTOBER 26, 2020

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted. The post Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics appeared first on The Financial Brand.

Analytics 42

Analytics Data Marketing Training 42

The Financial Brand

OCTOBER 21, 2019

Two Forrester reports suggest many brands have it all wrong when it comes to everything from privacy to big data to AI-driven decision making. The post Financial Marketers Caught Chasing Bad Ideas and Bogus Trends appeared first on The Financial Brand.

Trends 22

Trends Marketing Big Data Branding 22

The Financial Brand

DECEMBER 28, 2020

With debit card and subscription usage up and credit volume down, banks and credit unions need to put transaction data to work even more. The post People Use Bank Accounts Differently Now: How Marketers Must Adapt appeared first on The Financial Brand.

Marketing 39

Marketing Branding Cards Data 39

PYMNTS

APRIL 28, 2017

Talend, a leader in cloud and big data integration software, announced in a press release the results of an international consumer and IT business survey that reveals a surprising gap between customer expectations and what organizations are actually providing.

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Study Meeting Company Survey 148

PYMNTS

AUGUST 27, 2019

FreshToHome’s brand proposition has been to provide 100 percent fresh food with 0 percent chemicals — not an easy thing to achieve in India at a large scale. The company will use the new funding to expand its network of contract farmers, and add 200 to 300 tons of additional produce each month.

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Big Data Training National Branding 116

PYMNTS

MARCH 8, 2018

Loyalty is a fickle thing in commerce and coveted by merchants regardless of market. Beyond being an expression of commitment between the two parties — consumer and merchant or business to business, for example — ZipLine ’s Kristen Bailey, chief marketing officer , said brands and loyalty help shape one another.

Payments 102

Payments Branding Data Big Data 102

PYMNTS

AUGUST 18, 2016

Big Data is big business. That’s become pretty much gospel for brands, retailers and marketers alike. And one of the most valuable forms of data right now is behavioral data because it tells a retailer or brand where a customer or potential customer goes, does and spends their time and money on.

Data 100

Data Meeting Company San Francisco 100

PYMNTS

JANUARY 25, 2018

Less than a year after Amazon made headlines with its acquisition of Whole Foods Market, another grocer and eCommerce retailer may be teaming up, CNBC reported. and Canadian companies that may be interested in entering the Chinese market. The talks come as Alibaba has been making an effort to collaborate with U.S.

Retail 101

Retail Big Data Analysis Groups 101

PYMNTS

SEPTEMBER 4, 2019

In a statement tied to the funding announcement, Anand Prasanna, managing partner of Iron Pillar, said, “FreshToHome’s brand proposition has been to provide 100% fresh food with 0% chemicals — not an easy thing to achieve in India at a large scale. Wefast will use the capital to expand its regional reach and marketing efforts.

ATM 170

ATM Regional Capital Branding 170

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). Consumers Crave More Mobile Banking Features Despite Security Concerns (The Financial Brand). Big Data is your mountain and your goldmine.

Trends 64

Trends Cyber Security Big Data Analytics 64

PYMNTS

JANUARY 3, 2020

Those experts are Paul Diegelman, executive vice president at Fiserv , and Nabil Kabbani, CEO at CieloPay , a Texas-based firm serving as a SaaS mobile payment and loyalty platform used by brands to facilitate digital disbursement payments and influence customer behavior and retention.

Payments 209

Payments Innovation Maine Compliance 209

The Financial Brand

JUNE 26, 2019

The use of data and marketing technology increases the need for banks and credit unions to tap creativity, intuition, imagination and ethics. The post Is Your Financial Marketing Worthy of C-Suite Status? appeared first on The Financial Brand.

Marketing 29

Marketing Branding Data Technology 29

The Financial Brand

SEPTEMBER 18, 2019

At a time of digital transformation in banking, innovation, leadership and marketing must be rethought and applied in a way not done in the past. The post It’s Time to Rethink Innovation, Leadership and Marketing in Financial Services appeared first on The Financial Brand.

Leadership 30

Leadership Innovation Marketing Branding 30

PYMNTS

JANUARY 31, 2020

The actual nuts and bolts of travel — the planning, booking and paying — are now tied less to individual hotel and airline brands than to experiences, Liebman explained. One way to cement that affinity comes through Big Data, he said, which can foster a personalized experience for end users.

Payments 110

Payments Big Data Strategy Examples 110

Cisco

APRIL 7, 2019

It’s clear retail banks need to adapt to emerging trends to stay relevant in today’s market. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). Consumers Crave More Mobile Banking Features Despite Security Concerns (The Financial Brand). Big Data is your mountain and your goldmine.

Trends 48

Trends Cyber Security Big Data Analytics 48

Abrigo

MARCH 6, 2017

3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. His Tweets mix news about middle market, small business and business internet banking with occasional pop culture references. It often Tweets columns tied to breaking news and statistics.

social media 150

social media Lending Community Community Bank 150

PYMNTS

DECEMBER 8, 2016

Clavis Insight, a world leader in digital shelf analysis, insights and analytics, recently formed an alliance with leading Big Data and predictive analytics provider IRI. Our solution is oriented toward brand manufacturers who are looking to monitor their brands’ product listings in the online marketplace,” said Silverman.

Retail 100

Retail Analytics Boston Branding 100

FICO

SEPTEMBER 30, 2022

Cortnie Abercrombie is a world recognized expert in AI and data analytics and has been named in media articles as one of “12 Brilliant Women in Artificial Intelligence & Ethics to Watch,” one of the “Top 100 Innovators in Data and Analytics,” and one of “10 Big Data Experts to Know.” Nikhil Behl.

Meeting 52

Meeting Analytics Management Strategy 52

PYMNTS

AUGUST 23, 2016

For most consumers, push notifications are more an annoyance than an effective marketing or sales tool, with the typical push notification only converting about 4–8 percent of recipients. Consumers simply don’t engage with the average push notification that pops up on their phone.

San Francisco 100

San Francisco Mobile Analytics Data 100

PYMNTS

JUNE 17, 2016

More often than not, brands are running afoul of their shoppers’ preferences rather than delivering on them, and every once in a while, the wires become crossed enough for one side to take moral offense to ad campaigns or business decisions.

Retail 100

Retail social media Cleveland Big Data 100

PYMNTS

MAY 18, 2017

The global retail market is a trillion-dollar industry where one good decision can make you millions, and a bad one can cost you just as much,” said Julia Fowler, who co-founded the company with technologist Geoff Watts in 2009. “The The EDITED platform includes big data, artificial intelligence, and image and text recognition.

Analytics 109

Analytics Retail Data Strategy 109

The Financial Brand

AUGUST 5, 2018

The post Technology and Real-Time Data Give Marketers the Personalization ‘Golden Ticket’ appeared first on The Financial Brand. Companies that deliver timely, relevant, and personalized messages can build loyalty and strong revenue growth.

Technology 26

Technology Data Marketing Branding 26

Jeff For Banks

JUNE 17, 2012

Here is the data I think every strategy team member should have when making strategic decisions: 1. Competitive trends, statistics, relevant data 3. Market trends and statistics 4. Your FI performance data, trends, and analysis 7. But the point here is to use data that is reliable, relevant, and not BS.

Strategy 86

Strategy Data Big Data Analysis 86

PYMNTS

FEBRUARY 24, 2017

Last month, Intertrust announced the next generation of Personagraph , the private marketplace for advertisers and digital marketers. Put simply, Personagraph offers agencies and brands audience intelligence gathered from 1.5 billion devices globally, according to Steven Rahman, director of product marketing, Personagraph.

New York 104

New York San Francisco Google Mobile 104

PYMNTS

APRIL 20, 2018

global resources and integrating it with KKday’s strong marketing and Big Data programs, we will be able to change the in-destination travel operations model.”. If a Priceline or Expedia jumps into the market, they have more resources,” she explained. “We By utilizing H.I.S.’ Building a More Unique Experience.

social media 126

social media Resources Operations Marketing 126

Perficient

MAY 21, 2021

Deepti Dhar’s Bright Paths Project: Welcome to Stock Market. Deepti graduated with a Bachelor’s degree and diploma in Business Administration with a specialization in Marketing and worked as a Relationship Banker and as a Marketing Coordinator for the banking industry. Bright Paths Project: Welcome to Stock Market.

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Milwaukee Software Course Detroit 348

PYMNTS

DECEMBER 5, 2018

Rather, a hack at its credit reporting vendor Experian led to the data breach. T-Mobile executives had to allocate time and resources to protecting the brand. “I would characterize it as a Big Data issue — it’s very intimidating to get started in third-party risk management,” Simkins said.

Security 192

Security Fintech Risk Management Strategy 192

NCR

JUNE 16, 2017

Organizations must develop a holistic picture in order to build a digitally-focused business that is responsive to the market, and customer needs. The key role of big data connectivity. Strategies to make better use of data in banking processes will also need to go hand in hand with digitization efforts. .

Big Data 65

Big Data Data Analytics Strategy 65

PYMNTS

AUGUST 25, 2016

Whether you’re a business that possesses large amounts of data and user information or a user looking to download the latest and greatest gaming app, it’s important to be mindful of security risks and to make sure you have the right protections in place. CEO, Market Platform Dynamics. Digital Discussion Presenter: Rich Stuppy.

Compliance 100

Compliance Fraud Big Data Innovation 100

PYMNTS

FEBRUARY 28, 2017

At the time, Facebook’s estimated market cap sat at $395 billion even. In big data and analytics, as indicated last week in a company blog post , Facebook now has over 1 million apps, websites and bots using Facebook Analytics for Apps as a means to better understand, measure and optimize their products and services.

social media 100

social media Analytics Big Data Comparison 100

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

MARCH 23, 2021

The use of data and insights must extend beyond marketing communication, supporting business decisions and customer engagement. The post The State of Customer Data Management in Banking appeared first on The Financial Brand.

Data 43

Data Management Branding Marketing 43