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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Valley Bank helps lead women home

Independent Banker

The near century-old, $57 billion-asset community bank believes deeply in financial empowerment, not just for its customers but for the most vulnerable community members, too. For more than five years, Valley Bank has worked with Walter Hoving Home, a community nonprofit organization in Oxford, N.J. one in Pasadena, Calif.,

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A bridge to affordable housing

Independent Banker

Daniel Galindo, pictured, and Doug Schaeffer of Woodforest National Bank helped involve the community bank in providing funding for and access to affordable housing. We worked with the Texas Department of Housing and Community Affairs to jumpstart its down payment assistance program,” recalls Schaeffer. “We

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Amazon Is Building A Traditional Supermarket In LA

PYMNTS

Although Amazon hasn’t commented, the strategy seems to be aimed at getting Amazon aligned with a more mass market customer segment than its other retail brands. Those consist of Amazon Books, Amazon 4-Star (online goods in brick-and-mortar stores), Whole Foods Market and Amazon Go. The latter operates without human cashiers.

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Work Spaces Serve Up Coffee With Community In Apartment Buildings

PYMNTS

Sometime in the near future, a gig economy or remote worker who lives in an apartment building in Austin, Texas might start their day like this: They will leave their apartment and walk downstairs to a coffee shop where they will grab an iced latte. The Target Market. For one, common spaces aren’t always used to their full potential.

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Robert Fisher: Who sits at your table?

Independent Banker

Working with a community bank is like being welcomed into the fold, and that’s why we choose our partners with care. But when I think about what makes this time of year special, it’s the sense of community it creates. I guess it’s no wonder that I’ve been drawn to community banking, where connectedness drives that all we do.

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FinCEN AML/CTF Priorities Part 8: Drug Trafficking Organizations

Abrigo

Drug Trafficking Organizations (DTOs) are a key concern From drug cartels to street gangs, the illegal drug market has been a constant money-maker for DTOs. . Start with Part 1: Implications for Community Financial Institutions. What can community financial institutions do? Would you like others articles like this in your inbox?

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