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Apple, Nike Lose Favor With Chinese Consumers

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A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

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Deep Dive: Why Seamless Payments Are Key To Customer Engagement During The Pandemic

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Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

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Big Tech Compliance Tracker: Facebook Backs Data Portability Law, Amazon Considers Registering Services As Separate Entities In India

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The social media company has indicated that the Access Act, a proposed data portability law, is a first move in the right direction. The news comes as a new Indian equalization measure came into existence in 2020 that puts a 2 percent tax on every digital transaction that foreign online shopping firms conduct.

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Retail SMBs Face Up To Q4 Marketing Opportunities

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With so many companies giving their employees Election Day off, it could be an opportunity for a one-day sales event both online and in-store. Social media has always been the go-to media for retailers due to its ability to target locally, and retarget as well. Not this year. Now, the where.

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Amazon Music Goes Ultra-High-Definition

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AndroidAuthority.com reported last month that Spotify might still be the biggest music streaming platform in the world, but Apple Music is nipping at its heels. Since 2015, Apple has grown to more than 70 million subscribers , the website reported. Apple Music offers more than 50 million songs available on the cloud.

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India’s Proposed eCommerce Rules Will Force Big Tech To Turn Over Data 

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It also coincides with increased eCommerce and other online traffic due to the coronavirus. The sources also told Reuters that social media companies that capitalize on advertising and user data could also be impacted by the new rules. . The new rules were expected to be enforced this month.

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Kering To Debut Its Own eCommerce Sites

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The move means that the company will end its JV that has been in place since 2013 with Yoox Net-A-Porter, which as the newswire stated helps third-party brands develop sites. By 2020, Kering will bring full control of its luxury brands online through its own internal activities, which include building tech teams, said Reuters.