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Apple Updates Website With Phil Schiller’s Replacement

PYMNTS

Apple has updated its website to show that Greg Joswiak has taken over for Phil Schiller as the company's new senior vice president of Worldwide Marketing, according to a Friday (Oct. Schiller transitioned to an Apple Fellow in August, according to a press release at the time. 2) report from MacRumors.

Apple 229
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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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What’s Behind Apple One’s Bundled Subscription Move?

PYMNTS

In an interview with Karen Webster, Brian Bogosian , CEO at sticky.io , an integrated eCommerce subscription management and recurring billing platform, said that Apple’s continued push into subscriptions is only one example of the allure of subscription eCommerce, and where it is headed.

Apple 289
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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PayPal Hires New Chief Marketing Officer

PYMNTS

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. Johnson brings a vast knowledge of marketing to her position. 14), according to a release by the company.

Marketing 168
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Former Apple Store Chief’s Enjoy Raises $150M For UK Expansion

PYMNTS

Menlo Park-based Enjoy Technology , the eCommerce startup led by Ron Johnson, former VP of retail operations for Apple, has raised an additional $150 million in Series C funding, TechCrunch reported on Tuesday (Aug. Prior investors include Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital and Oak Capital Management.

Apple 116
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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

Some have transitioned to using platforms that can aggregate and manage local content and advertising across locations and external sites in one platform, but few have been successful, despite 79% of multi-location marketers believe customers are more inclined to engage with brands that establish a personal connection with them.”.

Retail 169