Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 131

Marketing Automation San Francisco Conference Marketing 131

Perficient

JANUARY 26, 2022

“As always, we will stay focused on our long-term strategy and continue to execute on our enterprise priorities, delivering more value for customers across our distribution channels, leveraging our data, analytics and AI capabilities to elevate the customer experience, transforming the way we work to achieve better, faster outcomes,” said TD Bank Group (..)

Customer Experience 221

Customer Experience Strategy Digital Strategies Analytics 221

Perficient

FEBRUARY 24, 2021

Similarly, other applications such as reporting, compensation, analytics, and predictive modeling benefit from ‘golden copy’ data that is stewarded upstream in the client data hub. As such, a data-driven sales organization can create value for marketing, customer support, product teams, and corporate strategy. Data Governance.

Data 322

Data Analysis Tools Management 322

Independent Banker

FEBRUARY 28, 2023

based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. The South Bend, Ind.-based

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

JANUARY 30, 2019

So far, about 100 Accenture clients have deployed the solution for procurement, while 20 are testing the tool to automate finance. A handful of clients have deployed SynOps for marketing automation, Bloomberg reports said.

Tools 115

Tools Marketing Automation Training Operations 115

Gonzobanker

JANUARY 29, 2018

Instant credit decisions and Amazon purchasing have birthed customer expectations of smarter and faster interactions based on behind-the-scenes analytics they never even see. In keeping with this trend, at a recent industry roundtable, half of the executives in the room were in the process of deploying a new marketing automation platform.

Analytics 128

Analytics Resources Strategy Marketing Strategies 128

Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. By Katie Kuehner-Hebert.

Fintech 136

Fintech Marketing Community Bank Community 136

PYMNTS

SEPTEMBER 7, 2016

6) it is partnering with Punchh , a provider of mobile engagement, CRM and marketing automation technologies for restaurant chains. We are excited to partner with Revel to help drive guest engagement for restaurant operators and, more importantly, provide them with the analytical tools and insights they need to grow their business.”

System 100

System Customer Experience Marketing Automation Software 100

PYMNTS

JUNE 1, 2016

Marketo has said that it is the “clear leader in marketing automation” and has been delivering its products to more than 4,600 customers. Rather, they are tied to services in demand, like analytics. Maybe, if they are in the right spaces.

Marketing Automation 100

Marketing Automation Software Analytics Examples 100

FICO

NOVEMBER 29, 2022

Systems that also support multi-channel distribution and integration with agents and aggregators will typically offer faster times to market, real-time insight, streaming data and analytics, or faster response times for better customer experience. At the heart of FICO Platform are our enterprise capabilities.

Customer Experience 52

Customer Experience Meeting Analytics System 52

BankNXT

JULY 11, 2017

John Best discusses analytics and technology with Tommy Kearns from Xtremepush. A data-driven approach to marketing – interview with Tommy Kearns on BankNXT.

Marketing 46

Marketing Data Analytics Technology 46

PYMNTS

FEBRUARY 8, 2017

“That has become a strength for us, to leverage that intelligence to help restaurants market effectively to their guests.”. We have analytics capabilities, we have a CRM marketing platform and we have a complete mobile engagement solution,” Kiran said. “As Kiran said, comprising over 75,000 individual restaurant locations. “We

Mobile 100

Mobile Google Retail Marketing Automation 100

FICO

OCTOBER 24, 2018

Adopt a decision-first approach: Rather than start with data, forward-looking insurers are defining their most critical business objectives and decision models before considering data and analytic requirements. Once the decision metrics have been identified – such as loss ratio, geographic distribution, growth, etc. -

Industry 40

Industry Analytics Strategy Policies 40

William Mills

APRIL 5, 2016

HubSpot’s inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation and reporting and analytics, all in one integrated platform.

social media 40

social media Software Marketing Automation Marketing Strategies 40

Gonzobanker

DECEMBER 19, 2017

Goes to new speculative and gutsy startup ventures in the credit union industry that include CUNA Mutual Vantage Analytics, the Constellation Digital Banking venture started out of Coastal Credit Union and the CU Ledger consortia now being led by former MasterCard executive John Ainsworth. New Hot Category Award : Marketing Automation.

Conference 117

Conference Industry Community Bank Community 117

Fintech Labs Insights

AUGUST 11, 2016

She later joined EverString Technology as an early employee, leveraging predictive analytics for marketing automation. Chen worked at Deutsche Bank, Rothschild, and JP Morgan in Hong Kong and London. Han Lai, Product Lead. Lai worked for HSBC and PayPal before becoming an angel investor.

Marketing Automation 12

Marketing Automation Analytics Fintech Marketing 12

PYMNTS

MAY 26, 2017

We recently introduced automated data visualization and mapping, a feature that will comb through data and make hidden connections visually apparent to users. We’re always testing emerging forms of communication so we can help companies engage with their customers more meaningfully and efficiently.

Branding 103

Branding Community Survey Data 103

Fintech Labs Insights

MARCH 16, 2017

is a library of customizable, pre-packaged customer insights, along with a built-in marketing automation tool, which empowers marketers to build their own marketing campaign. ” Sales.UP Finovate: How does W.UP solve the problem better? Above: Customer insight tool for frequent travelers.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

Perficient

OCTOBER 20, 2020

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294

Marketing Analytics Analysis Marketing Automation 294

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. Harnessing data science and deep marketing expertise, he and his team deliver analytics-driven Customer Experience solutions. @infocorpgroup. www.infocorpgroup.com. 12:21 pm Unison Home Ownership Investors.

San Francisco 68

San Francisco social media San Jose Customer Experience 68

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. ” Company facts. . ” Company facts.

Community Bank 12

Community Bank Data Community Marketing 12

FICO

JULY 9, 2021

Financial technology providers can service these organizations by extending their suite of offerings to include prescreening software solutions that provide access to the latest in data and analytics, to deliver smart and personalized campaigns aligned to customer risk.

Financial Technology 52

Financial Technology Technology Software Analytics 52

FICO

JULY 9, 2021

Financial technology providers can service these organizations by extending their suite of offerings to include prescreening software solutions that provide access to the latest in data and analytics, to deliver smart and personalized campaigns aligned to customer risk.

Regional 52

Regional Software Analytics Resources 52

The Financial Brand

JANUARY 26, 2021

The hybrid banking consumer uses multiple channels to engage and expects marketing communication to be personalized across their journey. The post The Rise of the Hybrid Consumer in Banking … And Why It Matters appeared first on The Financial Brand.

Branding 41

Branding Marketing Marketing Automation Big Data 41

Gonzobanker

DECEMBER 5, 2018

Security: Sentinel (fka Risk and Fraud Analytics, RFA) and Patrol, both designed to monitor and challenge behavior and events determined to be outside normal user behavior. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 130

Fraud Austin Fintech Lending 130

Fintech Labs Insights

DECEMBER 4, 2015

Onovative : The financial services marketing automation provider brought in $1 million. Marketing automation & analytics for financial institutions. Blockchain-based bitcoin analytics. Automated trading tools. Tags: Enterprise, crypt-ocurrency, big data, analytics, blockchain.

New York City 12

New York City Company Fintech Louisville 12

CB Insights

AUGUST 31, 2017

AI for IoT and business intelligence/analytics : These subsectors came in second, each netting 10% of the total CVC-AI deal share since Q1’12. The company’s energy optimization services apply AI, big data, and predictive analytics to energy storage.

California 61

California Capital Company Industry 61

William Mills

MAY 11, 2017

Think of it as combining WordPress, Hootsuite, MailChimp, Salesforce and Google Analytics into a single platform. Everything referenced above can be accomplished through marketing automation software to stay top of mind for each and every prospect. Buyer’s Online Journey.

Marketing 46

Marketing social media Software eBook 46

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

To solve this, Greenberg makes a strong argument for predictive analytics, pointing out that while they are not totally foolproof, they do “a great job of using history to predict future patterns.”. This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40