article thumbnail

REPORT: Payment Tech Tops FIs’ Innovation Agendas

PYMNTS

However, financial institutions (FIs) are getting better at separating vital areas of innovation from the hype. Banks are increasingly focusing on the fundamentals when determining their innovation agendas. Payment technology is in many ways the flagship among the fleet of innovations that banks are pursuing.

article thumbnail

Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Kaufman explained in an interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. A Data-Driven Approach To Enhancing The Payments Experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms

PYMNTS

Kaufman explained in a recent interview with PYMNTS how payment and content customization can impact consumers’ digital user experiences. A data-driven approach to enhancing the payments experience.

article thumbnail

Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Among the alternatives, Optimizely stands out for its capabilities in experimentation, user experience personalization, and seamless integration with Google Analytics 4. From color choices to layout designs, understanding these data trends can guide future decisions and cultivate a culture centered on continuous improvement.

Google 419
article thumbnail

Guardian Of The Analytics Galaxy

PYMNTS

Think the life of a vice president of analytics is all about the numbers? But in an interview with PYMNTS, Massy Najafi , who serves in that role at Guardian Analytics , shed light on more than a few other aspects of the job. PYMNTS: What does a day in the life of a VP at Guardian Analytics look like? Think again.

Analytics 116
article thumbnail

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

article thumbnail

GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Leveraging technology in a personalized user experience is a critical way we will make this come true. I’ve long advocated that personalization includes three essential elements: .

Mobile 294