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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Top 10 Things You Didn’t Know About Data & Analytics in the Oracle Cloud

Perficient

The world of modern data and analytics continues to evolve and is very exciting. They also quietly built out a robust set of services to support any and all use cases related to data and analytics. Outlined below are the Top 10 Things You Didn’t Know about Data and Analytics in the Oracle Cloud: 1.

Analytics 332
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How the New Experience Economy Is Reshaping Insurance (Part 5 of 5)

Perficient

Personalization must be genuine – inauthentic marketing attempts are met with scrutiny and amplified on social media with risk to brand reputation and customer loyalty. True personalization requires three main elements: Know Me – data that is enabled AI and ML continuously updates to provide analytics relevant to the customer.

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Marchex Uses Voice Analytics To Optimize Customer Calls

PYMNTS

Marchex, a mobile advertising analytics company, has announced the launch of Marchex Speech Analytics, a solution that enables actionable insights allowing companies to better understand what is happening on inbound phone calls from consumers.

Analytics 134
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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Conducts continuous assessments of key customers for deposit outflow risks and 360° customer value to direct targeted campaigns to those customers and/or specific market segments.

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Kount, FreedomPay Join Forces To Offer Payments Platform, Fraud Prevention Package

PYMNTS

Fraud protection specialist Kount and Philadelphia-based payments platform FreedomPay are teaming up to offer “an integrated, complete solution to enable international expansion with fraud-free payments and frictionless customerexperiences. Before, they were limited to one or two areas. Today, they’re pretty much everywhere.”.

Fraud 174