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Want To Reach Millennials? Embrace Digital Creativity

PYMNTS

Is there a secret sauce for merchants to capture the evolving millennial? One formula that offers engaging consumer experiences, and doesn’t insult the intelligence of millennials, is a combination of private-label debit and rewards or loyalty programs. Reaching Millennials. However, millennials care about more than price.

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Today In Payments: Inspire Brands To Buy Dunkin' For $11.3B; US Personal Income Increase Beats Forecasts

PYMNTS

In today’s top news, Inspire Brands is buying Dunkin’ for $11.3 That Its Brands Can Run on Dunkin’. After speculations last week, private equity-backed Inspire Brands will buy Dunkin' and bring it private for $11.3 Bureau of Economic Analysis (BEA) reported on Friday (Oct. billion, and U.S. Inspire Bets $11.3B

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Toyota Plans To Turn Millennials Into Car Owners

PYMNTS

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

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An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves

The Financial Brand

This article An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves appeared first on The Financial Brand. It’s just as much part of Apple’s strategy for reeling in Millennials & Gen Z as its Apple Pay marketing. You can tell a lot from a memoji.

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Today In Data: Trade Finance Gaps, Brand Texting And Loyalty Spending Habits

PYMNTS

70 percent | Percentage of surveyed millennials who report they send text messages at least once per day, according to the results of a recent Gallup poll. Texting, on the other hand, tends to dominate millennial communication efforts, making it a potential go-to for brands looking to reach consumers.

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BNPL Is Poised To Light Up The COVID Holidays With Affordability

PYMNTS

Debatably the most impactful payments innovation of recent years — and that’s saying something — BNPL is having a massive impact on retail, as evidenced by the proliferation of brands and the steady flow of venture capital to players that are defining the space. Bridge Millennials Crossing Over To BNPL. percent of bridge millennials.”

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Why Installment Payments Are Fashionable This Holiday Season

PYMNTS

Consumers — especially millennials and Generation Z — are looking for new commerce experiences during the 2019 holiday season. The Tracker also explores how the payment preferences of younger generations — such as bridge millennials, millennials and Gen Z — may be well-suited for utilizing BNPL. About The Tracker.