Kohl?s Leans Into Digital During Pandemic Store Closures
PYMNTS
MAY 19, 2020
CEO Michelle Gass said in a Tuesday (May 19) first-quarter earnings call with analysts that the retailer amplified its digital marketing efforts and revised its online site content. These include operating with limited store hours, social distancing signage, elevated cleaning procedures, a new returns process, among many others,” Gass said.
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