PYMNTS

JANUARY 18, 2018

But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. Optimism Up.

Regulation 156

Regulation Innovation Fintech Marketing 156

Social Assurance

SEPTEMBER 17, 2021

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. Here are a few ways this resource could play a role. Send Local Communications.

Marketing Strategies 15

Marketing Strategies Strategy Marketing How To 15

Jeff For Banks

MAY 31, 2022

Stock markets hit new highs in January and quickly began a long and painful sell-off that has continued into May. High mortgage rates will begin to affect the housing markets. Sam Weller joined us in November, 2021 and has a strong financial background. The 10-year US Treasury ended 2021 at a yield of 1.51%. for the year.

Marketing 78

Marketing Community Bank Community Management 78

The Financial Brand

MAY 24, 2021

By adopting current marketing methods, forming partnerships and offering credit that consumers want most, lenders can grow their portfolios. The post How Financial Institutions Can Fire Up Their Lending Engine in 2021 appeared first on The Financial Brand.

Lending 41

Lending Branding Marketing Marketing Strategies 41

The Financial Brand

NOVEMBER 24, 2020

After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021. The post How Banking CMOs Can Reframe 2021’s Unknowns into Opportunities appeared first on The Financial Brand.

Branding 36

Branding Marketing Marketing Strategies Leadership 36

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

PYMNTS

JANUARY 19, 2021

"As the payment digital glue increases in criticality, driving penetration of digital payments for retailers will become more essential, Huang says in " A Look Forward: What Executives Wish for America and the World in 2021.". But this is not just a marketing strategy, it’s also an insight engine when used well.

Retail 211

Retail Payments Online Marketing Strategies 211

Perficient

MARCH 23, 2021

We’ve broken it down into market segments, in both U.S. broken out by market category: This gives us a quick view into mobile-dominant market categories, such as news, food and drink, people and society, sports, beauty and fitness, shopping, and arts and entertainment. and global views. in every category. data views.

Mobile 421

Mobile Study Community Industry 421

The Financial Brand

NOVEMBER 4, 2020

The post Why Financial Institutions Need to Take LinkedIn Seriously in 2021 appeared first on The Financial Brand. Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead.

social media 43

social media Branding Marketing Strategies Marketing 43

PYMNTS

DECEMBER 23, 2020

Hondal said she believes it’s time to reimagine loyalty programs for 2021, especially the element of loyalty rewards. It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever. How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. trillion by 2021. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

Branding 60

Branding Leadership Software Marketing Strategies 60

Gonzobanker

AUGUST 23, 2021

Another 16% planned to invest in chatbots in 2021. Banks need to make chatbots part of their marketing strategies—not just as standalone, ad hoc marketing messaging and offer delivery tools. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 137

Strategy Study Data Tools 137

PYMNTS

SEPTEMBER 17, 2020

That’s a holiday tradition that pops up every seven or so years when Microsoft and Sony release their Xbox and PlayStation systems’ latest editions, then spend the holiday season slugging it out for dominance in the video-gaming market. Gaming market researcher Newzoo recently estimated that 2.7

Video 259

Video Apple Google social media 259

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

The Financial Brand

JANUARY 4, 2021

Retuning marketing angles for 2021 with coronavirus still out there demands an ear for what will really work in the vaccine-based new normal. The post Reigniting Banking Customer Acquisition Strategies Demands Fresh Ideas appeared first on The Financial Brand.

Strategy 37

Strategy Branding Marketing Marketing Strategies 37

Social Assurance

NOVEMBER 6, 2020

This time of year, we should be all packing our bags and prepping for travel to the ABA Bank Marketing Conference, but like most things in 2020, any plans you made all went out the window. In 2020, the ABA Bank Marketing conference was to be held on my home turf in Minneapolis.

Marketing 12

Marketing Conference Minneapolis Analytics 12

CFPB Monitor

MARCH 15, 2022

According to the complaint, in 2020 and 2021, OppFi provided documents to the DFPI in response to the DFPI’s request for information relating to its partnership with the Bank.

California 78

California Innovation Utah West Virginia 78

Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. The post GonzoBanker’s Post-Pandemic Customer Care Playbook appeared first on Gonzobanker.

Customer Experience 95

Customer Experience Fraud Policies Training 95

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

FICO

JUNE 14, 2023

According to Forrester’s 2021 Global Trust Imperative survey , one-fifth of global data and analytics decision-makers at firms that use or are interested in AI say that employees’ lack of trust in AI is the biggest challenge to the organization’s adoption of AI-enabled technologies. Lack of trust is creating an internal barrier.

Analytics 52

Analytics Strategy Survey Technology 52

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

social media 15

social media Strategy Marketing Strategies Marketing 15

PYMNTS

AUGUST 9, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said.

Strategy 144

Strategy San Francisco Policies Data 144

Social Assurance

FEBRUARY 5, 2021

As the environment changes, margins shrink, and people leave or change positions, it becomes clear that neither rates nor your people are a sustainable, long-term marketing strategy. To improve your brand marketing, find a brand that you trust and notice how they talk about their story. Is it in the imagery?

Branding 17

Branding Community Marketing Strategies US 17

CB Insights

DECEMBER 4, 2019

In parallel, Amazon has made several fintech investments, mostly focused on international markets (India and Mexico, among others) where partners can help serve Amazon’s core strategic goal. Table of Contents: Amazon’s product strategy. Market strategy outside the US. Continue to reduce any buying/selling friction.

Cards 101

Cards Lending Strategy US 101