The Financial Brand

MAY 24, 2021

By adopting current marketing methods, forming partnerships and offering credit that consumers want most, lenders can grow their portfolios. The post How Financial Institutions Can Fire Up Their Lending Engine in 2021 appeared first on The Financial Brand.

Lending 41

Lending Branding Marketing Marketing Strategies 41

The Financial Brand

DECEMBER 27, 2020

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

Digital Banking 43

Digital Banking Branding Data Big Data 43

The Financial Brand

NOVEMBER 24, 2020

After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021. The post How Banking CMOs Can Reframe 2021’s Unknowns into Opportunities appeared first on The Financial Brand.

Branding 35

Branding Marketing Marketing Strategies Leadership 35

PYMNTS

DECEMBER 23, 2020

Hondal said she believes it’s time to reimagine loyalty programs for 2021, especially the element of loyalty rewards. It needs to be about the whole experience and my relationship with you as a brand. She said simple things like sending a “thank you for giving me your business” note is old-school marketing at its best — and it works.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Bobsguide

APRIL 4, 2022

Finastra today announced the appointment of Lynne Biggar, a proven financial services and marketing leader, to its Board of Directors, effective March 2022. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc. Prior, Lynne was Executive Vice President/Consumer Marketing + Revenue at Time Inc.

Branding 60

Branding Leadership Software Marketing Strategies 60

The Financial Brand

NOVEMBER 4, 2020

The post Why Financial Institutions Need to Take LinkedIn Seriously in 2021 appeared first on The Financial Brand. Banks and credit unions must stop playing around with this 'serious' social media option and adopt a systematic approach instead.

social media 43

social media Branding Marketing Strategies Marketing 43

Social Assurance

NOVEMBER 19, 2021

First things first: Do you have a marketing budget? Many practices in the financial services industry are rapidly evolving and marketing budgets are fluctuating year-to-year. Deciding where to spend your marketing dollar can be a make-or-break decision for your organization. If not, set one soon! Set Your Goals. Let’s be real.

Marketing 29

Marketing Branding Marketing Strategies Strategy 29

Social Assurance

FEBRUARY 5, 2021

When we ask financial brands what makes them unique, the answer is often the same: “our people” or “our employees really care.” This answer comes from your brand. What is a brand? A brand is what your company stands for and believes. Why Does Brand Storytelling Matter? ” Pro Tip.

Branding 17

Branding Community Marketing Strategies US 17

PYMNTS

AUGUST 14, 2020

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. trillion by 2021. The result, in some industries, has been a fragmented shopping experience.

Strategy 295

Strategy Online Payments Management 295

Gonzobanker

AUGUST 23, 2021

Another 16% planned to invest in chatbots in 2021. For example, one survey found that 86% of consumers prefer to interact with a human agent, and 71% said they would be less likely to use a brand if it didn’t have human customer service representatives available. By the end of the year, that percentage had more than tripled to 13%.

Strategy 149

Strategy Study Data Tools 149

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

The Financial Brand

JANUARY 4, 2021

Retuning marketing angles for 2021 with coronavirus still out there demands an ear for what will really work in the vaccine-based new normal. The post Reigniting Banking Customer Acquisition Strategies Demands Fresh Ideas appeared first on The Financial Brand.

Strategy 36

Strategy Branding Marketing Marketing Strategies 36

Gonzobanker

JUNE 25, 2021

So hats off to executives at community-based institutions who, according to Cornerstone Advisors’ What’s Going On In Banking 2021 study, said improving customer experience and service delivery was their No. Actionable: Tailor questions to separate the experience from general brand or policy perception. Redefine excellent service.

Customer Experience 105

Customer Experience Fraud Policies Training 105

PYMNTS

AUGUST 9, 2019

The prescription drug market is worth about $424 billion, many legacy companies in the industry act as gatekeepers and it’s difficult for newcomers to break in without access to the information they control. Surescripts’s claims are unfounded, false and appear to be part of their overall market strategy,” a ReMyHealth spokesperson said.

Strategy 144

Strategy San Francisco Policies Data 144

Social Assurance

OCTOBER 13, 2021

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

social media 15

social media Strategy Marketing Strategies Marketing 15