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Social media ambassadors, online education: How banks are courting Gen Z

American Banker

Bank of America and Clinton Savings Bank in Massachusetts are targeting consumers at a young age and hoping to keep them for life.

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Regions using AI to make most of customer feedback

American Banker

Over the past year, the Alabama bank has been developing new tools that analyze survey responses, phone interactions and social media posts to identify opportunities to improve digital offerings.

Alabama 63
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Will Smith, Justin Timberlake among investors in digital bank Step

American Banker

The challenger bank aimed at Gen Z and counts singers, sports professionals, a social media personality and fintech executives among its investors.

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Social Studies for the Banking World

Banking 2020

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. There are some critical differences, however.

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FI Highlight: Vantage West Credit Union

Banking 2020

How have you used social media to increase engagement among your members? What advice would you give to a financial institution that is hesitant about having a social media presence? Social media gives that opportunity to serve as a customer service arm while creating an engaged community around our brand and its purpose.

Arizona 68
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Community Service with the Personal Touch

Banking 2020

But look at it this way: The unending parade of social media channels and mobile apps, accompanied by the widespread public adoption of each new innovation as it arrives, gives us more information about each customer than ever before. Insights branch consumer customer customer service local social media'

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The Data Dilemma

Banking 2020

That means using data—and the analytics that go with it—to fuel outreach initiatives through social media, geo-location, omni-channel and a whole lot more. The bank’s own data surely features details on the consumer’s spending habits and credit rating, but now there’s so much more. And therein lies the way forward.

Data 40