Remove 2020 Remove Banking 2020 Remove Marketing Remove social media
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Social Studies for the Banking World

Banking 2020

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. There are some critical differences, however.

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What two credit unions can teach banks about marketing

American Banker

Crane Credit Union has taken an Instagram Stories-like approach, while Certified Federal Credit Union is crafting personalized email messages.

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Community Service with the Personal Touch

Banking 2020

But look at it this way: The unending parade of social media channels and mobile apps, accompanied by the widespread public adoption of each new innovation as it arrives, gives us more information about each customer than ever before. Insights branch consumer customer customer service local social media'

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FI Highlight: BankMobile

Banking 2020

Luvleen Sidhu, Chief Strategy and Marketing Officer at BankMobile , spoke with us recently to discuss how BankMobile is connecting with a younger audience, specifically college students, to educate and empower millennials. We have a start-up mentality and are truly dedicated to disrupting the banking industry.

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The Data Dilemma

Banking 2020

That means using data—and the analytics that go with it—to fuel outreach initiatives through social media, geo-location, omni-channel and a whole lot more. In a widely used scenario, imagine a typical consumer in the market for a new car. It isn’t a weapon per se, but handled right it can power a full arsenal.

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BNP Paribas trials seamless payment displays

Banking 2020

Biometrics, contactless technology and social media hold promise, but there is not a straightforward way to create truly frictionless transactions. Our vocation as a banker is to introduce our customers and prospects to state-of-the-art banking innovations while ensuring the security of their transaction.”

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This Week’s Reads: Credit Unions, Digital Account Opening, Mobile Payments

Banking 2020

Six strategies to attract young members: With the average age of credit union members being consumers in their mid-to-late 40s, credit unions are missing a major market –millennials. The consolidation game in the mobile payments market: Even though it’s still early in 2015, mobile payments are already having a busy year!

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