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Walmart Launches 'Modern Fashion Brand'

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The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At billion in 2019.

Branding 263
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Sensory Branding: Right Scent, Right Time?

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Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Special K, Other CPG Brands Step Up D2C Efforts

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Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

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Designer Brands Inc. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. percent to $482.8

Branding 141
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

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That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. According to research from solutions provider iKala , social commerce orders in the first half of 2020 more than doubled, while gross merchandise value (GMV) grew three-fold compared to 2019.

Branding 221
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Auto1 Online Car Marketplace Plans To Go Public

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Auto1 said it would put about three-quarters of that back into its business, which includes its Autohero website brand. Since its beginnings nine years ago, Auto1 has expanded into 30 European markets and has traded more than two million cars. billion euros in 2019. Revenue grew by 21 percent to reach 3.5

Online 131
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Auto Marketing Will Support The Digital Shift

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percent for some brands as dealerships were shut down due to concerns over the personal contact inherent in the auto sales process. For the first 12 days of April they dropped tumbled 63 percent vs. 2019. Online auto sales are the only game in town. A small percentage of car purchases were made online last year.

Marketing 195