Remove 2018 Remove Marketing Remove Online Remove social media
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Online Ad Biz Neared $50B In Early 2018

PYMNTS

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. billion in the first half of 2018, an increase of 23 percent year over year. Year over year, social media revenue was up 37.5 percent CAGR from 2012 to 2018.

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3 PR Trends to Watch in 2018

PYMNTS

Here are my picks for the top 3 PR trends in 2018. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. This could be a huge opportunity for PR Agencies in 2018. The value of earned media grows – and everyone wants to grab control of it.

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Bank Innovation Completely Overhauls 2018 Conference Agenda

Bank Innovation

In addition to fireside chats, startup demos, and general sessions, Bank Innovation’s 2018 conference has added a pre-conference workshop on how to build an innovation team, added even more time […].

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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Five Key Takeaways From Poshmark’s IPO Filing 

PYMNTS

Social media-focused clothing reseller Poshmark became the latest platform company to file for an initial public offering (IPO) this week, hoping to catch an IPO wave that saw big first-day pops recently for Airbnb and DoorDash. In doing so, we bring the power of community to buying and selling online. million in 2018 and $48.7

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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. Here are some tips for where and how to do just that: Your website No matter how small your business, you need to be accessible online if you want to reach any sizable audience.

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2018 Data Breaches: The List No One Wanted To Make

PYMNTS

According to the report, cybercrime touched nearly every sector throughout 2018, including those that may seem less obvious, like education or manufacturing — and for one obvious reason: the money. For example, Marriott , Facebook and a database marketing firm by the name of Exactis exposed the records of roughly 300 million people.

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