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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

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Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

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Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

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Social Shopping Struggles With The Burden Of Potential

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However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. That’s up from 34 percent in 2018.

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Why Health And Beauty Retailers Are Driving Digital Innovation

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Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. Just under half — or 45.9

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Can Western QSR Brands – And Others – Gain More Power In China?

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Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

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Luxury Brands Like Bulgari And Louis Vuitton Embrace WeChat In China

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Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100
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Teens Love Instagram More Than Snapchat

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Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. While Nike remained the number one retail brand among teenagers, Vans saw a “staggering gain,” and there was a “rebalancing toward Adidas.”