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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

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How Tech Innovators Are Enabling Contextual Commerce Experiences

PYMNTS

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

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Why Health And Beauty Retailers Are Driving Digital Innovation

PYMNTS

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. That’s up from 34 percent in 2018. Savvy Brands.

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Tapping Into The Digital Economy With Restaurant Innovations

PYMNTS

In a bid to serve customers through digital channels, quick-service restaurants (QSRs) are rolling out new innovations. Such offerings can help QSRs bring in customers: According to the PYMNTS Restaurant Readiness Index , 62 percent of consumers said the availability of digital innovations would make them more likely to visit in the future.

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Snap Launches Partner Program To Help Brands Create AR Lenses

PYMNTS

19) a partner program aimed at making it easier for brands to use and pay for augmented reality (AR) lenses. Snap ‘s lenses enable brands to superimpose content directly onto users’ faces and/or around them, resulting in branded content getting mapped into personal content, noted the report. and followed by the U.K.,

Branding 190
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Fraud Decisioning Pulls Ahead In A Tight Race

PYMNTS

The world’s biggest social media platforms are cracking down like never before. Brands will have spent roughly $77 billion on in-app ads when 2019 is over, and it’s estimated that phonies will dip out with $26.5 Each interactive makes the TripAdvisor AI smarter, guarding content integrity and preserving trust in the brand.

Fraud 131