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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Seacoast Bank.

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Closing the Social Media Gap

William Mills

Three Ways Financial Companies Can Bridge the Gap in 2016. Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again?

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. The very best metrics to use in marketing are the forward-looking ones,” Moorman said. One explanation?

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Facebook Readying Video Chat Device Dubbed Portal

PYMNTS

Facebook is gearing up to enter the hardware market with Portal, its video chat device aimed at Amazon’s Echo. Facebook is reportedly looking to market Portal at a price of $499, but could go lower to spark demand. A formal announcement about the device is planned for May.

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Registration for Bank Innovation Israel 2016 Officially Opens

Bank Innovation

Bank Innovation Israel 2016 registration has officially opened today. The only Western fintech event in Startup Nation, the 2016 Bank Innovation Israel will take place 1-3 November at the Dan Tel Aviv. The event is presented by Bank Innovation, one of the world’s leading fintech blogs.

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Valuable Lessons from the Best Bank Brands on Social Media

ForwardBanker

Every quarter, The Financial Brand publishes an updated ranking of the top 100 best-performing banks and credit unions on social media. The Power 100 rankings for Q1 2016 are in, and if you made the list — congratulations! The post Valuable Lessons from the Best Bank Brands on Social Media appeared first on Deluxe FI.