Building An Online Brand, In Real Life (#IRL)
PYMNTS
OCTOBER 20, 2017
After opening the first of these brick-and-mortar pop-up shops in New York in 2016 — followed by more in cities including Boston, Los Angeles and Miami — Shuken noted the shops often led to repeat customers. These [pop-up shops] give customers a sense of security that they will get what they paid for.”. Finding a Virtual Fit.
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