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How TikTok ‘eGirls’ Helped Create A Multi-Million-Dollar Fashion Brand

PYMNTS

If one were to make a list of products for a cutting-edge fashion brand aimed at capturing the emerging Generation Z market, it is safe to assume that “foxtail keychains” would not make the top 10. And while the brand is often described as “punk,” “goth” and “extremely eclectic,” Lynn noted in an interview that she doesn’t see it this way.

Branding 131
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SoFi-Social Capital Merger Will Fuel Growth Of One-Stop-Shop Financial Supermarket

PYMNTS

Online FinTech startup SoFi announced Thursday (Jan. 7) that it was merging with publicly-traded Social Capital in an $8.6 billion deal that brings it instant liquidity and avoids the uncertainty of the initial public offering (IPO) process, while leaving it better positioned to take on legacy banks. consumers.

Capital 150
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Chipotle Hires Taco Bell’s CEO

PYMNTS

After turning Taco Bell into a lifestyle brand and introducing breakfast at the quick service restaurant (QSR), CEO Brian Niccol is heading to Chipotle Mexican Grill. Niccol, who came to Taco Bell in 2011, became CEO in 2015 after holding the position of president. He brought mobile ordering and payments to Taco Bell’s 7,000 U.S.

Branding 108
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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. Barington Capital pressured Avon CEO to step down. Chobani became the top-selling yogurt in the US in 2011 , only four years after its launch.

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Parent Co. Of Housing.com Buys Rental Firm FastFox

PYMNTS

into the so-called online-to-offline rental ecosystem, with a market size upwards of Rs 20,000 crore ($2,889,400,000). There are no immediate plans to change the brand’s name, he said. “For the time being, we will retain the FastFox brand,” Agarwala said, adding that FastFox’s 120 staff members would become part of Elara.

Maine 108
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Why The Goldman-Amazon Bet On SMB Lending Is No Sure Thing

PYMNTS

Amazon Lending traces its roots back to 2011, and the company had $863 million in SMB loans, according to recent filings with the Securities and Exchange Commission. The ripple effect is there — if that capital weren’t locked up it could be deployed in growing businesses. The Challenge.

Lending 146
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Why Invisible Will Make 2020’s Payments Innovation Roar

PYMNTS

The most transformative innovations in payments and commerce over the last decade are mostly the result of innovators making what was once visible, invisible: payments, stores, merchants, brands, issuers, even card networks. The company made history in 2011 when it launched what is still the country’s most successful in-store mobile wallet.