PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

Branding social media Course Phoenix 101

CB Insights

OCTOBER 23, 2018

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners. Short-term challenges. Medium-term challenges.

Branding 73

Branding Industry Retail Strategy 73

CB Insights

JUNE 6, 2019

Declared Bankruptcy: 2011. By December 2011, it was under $30/kg. By September 2011, Solyndra’s business model had fallen apart. The company’s assets were acquired by Q Holdings in 2015, and the firm quietly relaunched the Quirky brand in 2017. Founded: 2011. Dart Music. Earth Class Mail.

Apple 78

Apple Branding Google Company 78

PYMNTS

MAY 22, 2017

As the company received continued investor traction and early customer adoption, Neo Technology moved its corporate headquarters to Silicon Valley in 2011 to better serve its growing base of users and customers in the United States. EE: Neo Technology was officially founded in 2007 by CEO Emil Eifrem and CTO Johan Svensson.

Technology 101

Technology Data Retail Fraud 101

CB Insights

MARCH 6, 2019

To some, Silicon Valley startup culture was as much to blame for Theranos’ failure as the company’s leadership. Three months later, Amazon contributed to a $50M funding round earmarked for promoting the Pets.com brand. Takeaways & lessons. All told, the company’s goods cost more money than it made back in sales.

Report 78

Report San Francisco Capital New York 78

CB Insights

MAY 23, 2019

Actress Jessica Alba founded The Honest Company in 2011 to offer consumers healthy, natural alternatives to heavily processed household goods such as cleansers and toiletries. The Honest Company’s branding and promotional materials claimed that the firm’s goods were free of synthetic chemicals. The Outcome.

Fraud 78

Fraud Las Vegas Company Video 78

CB Insights

OCTOBER 16, 2018

And nowhere is Bezos’ philosophy of business, technology, and leadership better articulated than in his annual shareholder letters, which he has written every year since the company’s IPO in 1997. 2011: Self-service platforms unlock innovation. 2011: Self-service platforms unlock innovation.

Customer Experience 78

Customer Experience Innovation Company Technology 78

CB Insights

FEBRUARY 28, 2019

Buffett successfully lobbied the leadership of Coca-Cola — the largest position in Buffett’s portfolio, with his ownership share coming in at 6.2% — to cut back on “excessive” executive compensation plans. It had a great brand. At one point, there were 2,000 separate car brands just in the United States. 2011 : [link].

Omaha 78

Omaha Company Capital Management 78

PYMNTS

JANUARY 7, 2019

It’s almost as bad as saying it’s the “Year of The Sloth” – since, let’s face it, pigs are not typically prized for their wisdom, energy, vision or leadership qualities across the animal kingdom. Zuckerberg and team are learning just how costly that lack of governance has been for their brand and their shareholders.

Mobile 205

Mobile Innovation Apple Study 205

CB Insights

MARCH 2, 2018

Amazon is focused on globilizing its branded Marketplace, and will spend billions of dollars over the next decade to bring its model of low prices, vast selection, and fast delivery to the world. The e-commerce startup is one of the leading fashion retailers in India, connecting top brands with consumers. The Amazon Ecosystem Effect.

Regional 68

Regional Retail Marketing Online 68