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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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A Trip Through eCommerce Past

PYMNTS

Additionally, 15 percent reported that they had purchased an item via a social media link. Likewise, in 2007, the rate of adults who had made an online purchase sat at 49 percent. consumers had reported making a purchase online. While a majority of consumers in the U.S.

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Auld Lang Syne: Remembering Social Media Milestones

Social Assurance

Though it’s now primarily used as a music and culture site, Myspace was one of the first social media networks that allowed personal profiles. 2007: The “#” first appears on Twitter and its name is changed among younger generations forever from “pound” to “hashtag.”. Consider 5-8 (per post, respectively) on Instagram.

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China’s Babytree Makes The Case For Contextual Commerce

PYMNTS

Here’s the news: Beijing-based Babytree, which was founded in 2007 and “operates an online platform for parents to exchange know-how, shop for baby goods and purchase early education services,” recently launched its IPO on the Hong Kong Stock Exchange. . News reports blame a weak market for the less-than-expected IPO success.

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Deep Dive: Why The Pandemic Is Pushing MENA Regulators To Upgrade Open Banking, Privacy Laws

PYMNTS

The Dubai International Financial Centre ratified the original version of its Data Protection Law (DPL) in 2007, for example — about a year earlier than Europe’s official General Data Protection Regulation (GDPR) and first Payment Services Directive (PSD) launches.

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Burning Man: Silicon Valley’s Hottest Perk?

PYMNTS

The annual event, created by Larry Harvey and Jerry James in 1986, is now an international draw for visual artists, social media influencers, tech billionaires, independent thinkers and party animals of all stripes. There is no buying or selling, no stands, no marketing.

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Are Paper Catalogs Really Having A Moment?

PYMNTS

Much of that eCommerce growth stems from the company “continuing (its) transition from catalog mailing to higher-impact digital channels as we further refine our marketing mix to drive short-term ROI and long-term gains and customer growth,” President and CEO Laura Alber said during that same call. billion in 2007. The reason?

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