5 Lessons Using Bank Customer Lifetime Value Data
South State Correspondent
JUNE 8, 2022
We have discussed the importance of the CLV metric HERE , or bankers can look up our favorite academic paper on the topic “ Counting Your Customers Research Paper 2004 ” by Fader, Hardie, and Lee at Wharton. Lesson 1: Better Optimize Your Marketing Dollars For Cumulative Lifetime Value.
Let's personalize your content