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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. population will soon be comprised of what’s known as “digital natives,” those born after 1989 who have lived their whole lives immersed in technology.

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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Pinterest Launches Augmented Reality Eyeshadow Try-On Tool

PYMNTS

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . The roll-out follows the success of Pinterest’s try-on tool for lipstick, which was launched last year. Both categories have expanded use of the technology.

Tools 226
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Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

PYMNTS

Google Cloud is rolling out Product Discovery Solutions for Retail, a new suite of services that will use artificial intelligence (AI) and machine learning (ML) to help eCommerce firms deliver personalized consumer experiences during a shopping journey’s initial phase. "As Vision API Product Search.

Google 208
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Deep Dive: Visual Search As The Next Retail Battleground

PYMNTS

eCommerce’s rise has only made designing retail showrooms more complex, however. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries. Companies need all the tools they can get to keep consumers engaged in the competitive retail environment. The Rise of Visual Search.

Retail 143
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AI Takes The Measure Of Fashion Retailing

PYMNTS

Artificial intelligence (AI) is now one of the tools at the retailer’s disposal to keep pace with those changes. “It The ongoing pandemic (COVID) has forced the fashion industry to vamp up the technologies which can make people safer as well as give [customers] an enriching experience. Fast fashion retailer H&M uses A.I.

Retail 165
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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Most eCommerce shopping tools and sites that have seen usage surge during the pandemic have never been stressed to this extent. The eCommerce exodus has altered how consumers balance their desires to shop in physical stores and online as well as which tools and payment methods they use when finalizing these transactions.

Retail 243