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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Most eCommerce shopping tools and sites that have seen usage surge during the pandemic have never been stressed to this extent. Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels.

Retail 243
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Pinterest Launches Augmented Reality Eyeshadow Try-On Tool

PYMNTS

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow. . The roll-out follows the success of Pinterest’s try-on tool for lipstick, which was launched last year. 22) press release. “The 22) press release.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Believe it or not, one of the most effective tools we use when searching for brands is to use Instagram,” Lott said.

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Google Rolls Out ‘Product Discovery Solutions For Retail’ Suite

PYMNTS

Google Cloud is rolling out Product Discovery Solutions for Retail, a new suite of services that will use artificial intelligence (AI) and machine learning (ML) to help eCommerce firms deliver personalized consumer experiences during a shopping journey’s initial phase. "As Vision API Product Search.

Google 208
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Square Challenges PayPal With New SMB Payment Tool

PYMNTS

The new payment tool was designed for small businesses looking to move from brick-and-mortar to eCommerce, the news service reported. As COVID-19 has forced shutdowns and social distancing, web sales have been on the rise, and many entrepreneurs are moving their business models online.

Tools 153