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Luxury Retail Steps Up Its Offline And Online Game

PYMNTS

However, the retailer is hoping to see new growth via brick-and-mortar store efforts in the coming months and into the 2020s. For instance, the new Nordstrom New York City store offers several different food and beverage locations, as well as the ability for shoppers to order food and have it delivered to them while they shop.

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NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. It’s challenging that the industry that was built on trust is struggling with that trust,” said Erick Schwab, co-founder of Sylo, a third-party service that authenticates online audiences. Sylo is sponsoring the event.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Make scheduling COVID-19 vaccination appointments an easier experience online and offline.

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Wardrobe: Recommerce Meets The Sharing Economy In Bid To Become The ‘Airbnb of Fashion’

PYMNTS

That’s the oversimplified view of the business model adopted by Wardrobe , a new kind of peer-to-peer fashion rental company that on Tuesday (Sept. 8) is breaking out of its New York City beta test and into a nationwide launch. And it has renters who are encouraged to share their experiences on social media.

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Online Fitness Experiences Where Signup Is The Light Lift Differentiator

PYMNTS

For fitness aficionados and those just looking to get in a workout, several online platforms have emerged to help them bring home the gym experience. Forster also allows those who are interested in joining the platform to send the company a note, and some trainers have reached out via social media.

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Don’t Count Out Billboards — Amazon, Facebook And Google Haven’t

PYMNTS

In fact, the old-fashioned form of outdoor advertising is winning over digital marketing heavyweights and finding ways to thrive in the online world. Amid data sharing and online privacy controversies, Facebook recently promoted on billboards what Bloomberg called the social media operator’s “new approach to user safety and privacy.”

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Pop Up Grocer Checks All The Pandemic Retail Boxes

PYMNTS

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

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