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Luxury Retail Steps Up Its Offline And Online Game

PYMNTS

However, the retailer is hoping to see new growth via brick-and-mortar store efforts in the coming months and into the 2020s. For instance, the new Nordstrom New York City store offers several different food and beverage locations, as well as the ability for shoppers to order food and have it delivered to them while they shop.

Retail 131
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NYC Summit To Tackle Lack Of Influencer Regulation

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The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. It’s challenging that the industry that was built on trust is struggling with that trust,” said Erick Schwab, co-founder of Sylo, a third-party service that authenticates online audiences. Sylo is sponsoring the event.

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Pop Up Grocer Checks All The Pandemic Retail Boxes

PYMNTS

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

Retail 150
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Online Fitness Experiences Where Signup Is The Light Lift Differentiator

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For fitness aficionados and those just looking to get in a workout, several online platforms have emerged to help them bring home the gym experience. At the same time, his platform allows fitness trainers to reach consumers and grow their digital brands.

Online 108
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Retail Reset: Sharpening The Sharper Image Brand

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More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101
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Coty Brings Back CoverGirl Tagline, TV Ads As It Tries To Undo Makeover

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The company is doing away with a revival plan hinged on bringing out new products as well as adding businesses, while its new strategy is to reduce debt, downsize and turn back a failed makeover of one of its best-known and most sizable brands, The Wall Street Journal reported. and CVS Health Corp.

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Luxury Retail Finds New Avenues As Brick-And-Mortar Fades

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One of the latest, ongoing trends is the rise of online luxury resale commerce. Not only that, but the luxury online consignment retailer opened a brick-and-mortar store on New York City’s famed Madison Avenue. But even without traditional physical stores, luxury retail is finding new homes — and not just online.

Retail 123