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50% of social media users will utilize embedded payments in 2023

BankInovation

E-commerce and embedded payments continue to gain popularity as millennials and Gen Z consumers look to social media for shopping experiences — and banks must meet their customers where they are shopping online.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

An AI-Powered Visual Shopping Experience For Millennials, Gen Z. Tech-savvy millennials and Gen Z consumers want a shopping experience that offers visual search to enhance product discoverability, harkening to social media apps such as Instagram and Pinterest. To learn more, visit the Playbook’s feature story.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September.

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

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How Digital-First Credit Unions Can Break The Impersonality Barrier

PYMNTS

That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively. Nearly one-third of millennials would prefer to do their banking exclusively online and eschew branch locations entirely. Social media for member engagement. Social media for customer service.

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Nordstrom Tempts Millennials With Snapchat Presence

PYMNTS

In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. It’s a great storytelling platform,” Galipeau told Fortune.

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Meet The Personas Behind The Rise Of Contextual Commerce

PYMNTS

A potential consumer might visit a social media site, or a site devoted to, say, home cooking, with the main goal of reading content, learning something or digitally hanging out with like-minded people. Contextual Commerce Landscape. First, here’s a quick definition of contextual commerce. I’m happily surprised.”.

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