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Why Website Experimentation Is the Key to Growing Your Marketing ROI – Here’s Why #253

Perficient

After a lot of SEO efforts, it is frustrating when users come to our website but don’t convert. Here’s Why digital marketing video series, Alex Harris joins Eric Enge to discuss how website experimentation can help to increase conversion rate and marketing ROI. ? ? ? ? ?. But why and what should we do? award-winning?Here’s

Marketing 309
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

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Aquiire Snaps Up Machine Learning Tech From Zakta

PYMNTS

According to the eProcurement firm, the technologies will result in enhanced search experiences and enhanced integration with online and social media product reviews. Zakta’s technology includes visual search and discovery, natural language processing, data mining and other capabilities.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic. The customer experience online has dozens of critical elements. User experience, seamless checkout, payment process, chat and security are just a few that need to be buttoned up. It’s different.

Retail 144
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YouTube Continues to Dominate the Video Results in Google

Perficient

The reason for this is that it allows us to filter out the potential for some level of perceived content relevance mismatch between the two search engines. These factors are combined with your clickthrough rate into a metric called Quality Score and help improve the overall user experience with ads. Why does Google care?

Video 520
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AutoGPT Will Change Your Bank

South State Correspondent

In tests, it did this in less time than it took to tell someone else to conduct the task set for us and about 10x faster than doing it ourselves. We gave AutoGPT a list of product descriptions, rates, and performance metrics and then asked it to raise $2mm in deposits using an email campaign.