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Five Key Takeaways From PYMNTS’ BNPL Study

PYMNTS

With providers such as Bill Me Later / PayPal Credit, Afterpay, Affirm, Klarna and FuturePay all vying for a larger slice of the BNPL pie, as well as further availability through retailers online and in-store, it's no wonder why this payment choice is on the rise. Here are five key BNPL takeaways from the report. BNPL Is Not a Last Resort.

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New Study Shows Millennials Are Guarded With Their Personal Data

PYMNTS

19) released a report, dubbed “Millennial Study: Privacy vs. Customer Experience,” which charts the digital consumer preferences and behaviors of millennials in seven global markets — the U.S., The study also identified U.S. LexisNexis Risk Solutions on Wednesday (Oct.

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Millennials Are So Last Year: Study Says Retailers Need To Start Thinking About Gen Z

PYMNTS

Move over millennials , there’s a new kid in town that is about to become nearer and dearer to retailers’ hearts: Gen Z. Interactions’ study found Gen-Z shoppers to be extremely “digitally savvy,” although 64 percent of them shop primarily in stores rather than with online merchants.

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NEW DATA: How Bridge Millennials Are Upending The $400 Billion Apparel And Accessories Market

PYMNTS

This lower figure, plus the drive to digitize the market, is making the clothing industry increasingly competitive, with retailers clamoring to attract and maintain shoppers’ loyalty. And it’s easy to see why, as they are inheriting and embracing the apparel market. 25 percent of bridge millennials that buy online prefer Amazon.

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Beauty Market Ruled By Female Millennials

PYMNTS

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. percent.

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Millennials Are Facing Their Second ‘Once-in-a-Lifetime’ Financial Crash

PYMNTS

The data on millennials’ lifetime earnings potential were already fairly grim long before the word “coronavirus” became part of everyone’s daily conversations – and before the U.S. A 2016 paper led by Stanford University Economist Raj Chetty found that millennials were in deeper economic trouble than a quick look at the U.S.

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Study: Millennials Really Like It When Stores Stay In Touch

PYMNTS

As both retailers and consumers continue to mature alongside the technology they both use to stay in touch with each other, it’s only to be expected that a good deal from each side figure out ways to optimize digital communications. According to a new study, millennial shoppers already have.