Independent Banker
DECEMBER 31, 2021
Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., That client targeted specific parameters like its servicing region, an essential consideration for community banks. Paid social represents one component of a digital marketing strategy. But, as Pankonin says, “That’s just one [layer] of the onion.”.
Perficient
JANUARY 20, 2021
These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in the strategy and design process. Strategy and Design: Who Should Be in the Room?
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The Paypers
JULY 28, 2022
Temenos and Wipro have expanded their partnership to help banks across varying scales to accelerate their go-to-market strategies in regions like the US, the UK, and Australia.
The Financial Brand
SEPTEMBER 18, 2019
The post Regional Bank’s Low-Cost Retention Campaign Maxes Marketing ROI appeared first on The Financial Brand. TCF Bank shares details of how it took a successful 'thank-you' promotion and almost doubled customer participation by tweaking the approach.
PYMNTS
MARCH 12, 2020
That helps retailers drive marketing strategy, which in turn can boost customer throughput and average revenue per user (ARPU). Such tailored approaches allow retailers to maximize their inventory, too, gauging demand in a given location or region, which helps them avoid having to take markdowns.
PYMNTS
JANUARY 18, 2018
But according to a new report from EY, it would be unfair to say that regulation is the only driving force behind large banks’ changing market strategies. In its Global Banking Outlook 2018 survey , EY assessed 221 financial institutions across 29 markets. North American banks are among the most optimistic, EY found.
The Financial Brand
SEPTEMBER 14, 2023
Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Meanwhile, examiners are keeping tabs.
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