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Paid social media’s place in your marketing strategy

Independent Banker

Depending on a community bank’s in-house resources, however, creating a paid social campaign might feel daunting. “A Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., Paid social represents one component of a digital marketing strategy. Vanessa Hanson, ICBA. Starting a campaign. DIY vs. partnering.

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Building your growth plan: Key metrics to consider - Part 2

Abrigo

Optimizing that rate optimizes the throughput for the institution with a given amount of resources. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 238
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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Many financial brands are forced to go to different digital listings individually and create and manage them there without this resource. Here are a few ways this resource could play a role.

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Widening Borrower Protection’s Scope To SMBs

PYMNTS

Borrower protection initiatives have taken aim at predatory lenders, both online and brick-and-mortar, with legislators at the state and federal levels addressing concerns that include a lack of transparency and sky-high fees and interest rates. small businesses had sought a loan online, compared to just 19 percent that did so in 2017.

Lending 136
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ICBA’s Marketing Communications Toolkit

Independent Banker

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview. Understand the platform.

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Is your website generating new business for your accounting firm?

Abrigo

The last option is to work with a firm that is focused on developing an integrated marketing strategy specifically tailored toward accountants that includes website development and design. Furthermore, it should all be measurable so that you can assess performance and optimize your strategy.

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How Buyer-Supplier Relationships Endure A Trade Show Void

PYMNTS

Just as human interaction is key to connecting B2B buyers and sellers , it’s also important for the vendors themselves when they are interacting with outsourced service providers, including in their marketing strategies.

Strategy 171