Paid social media’s place in your marketing strategy
Independent Banker
DECEMBER 31, 2021
Depending on a community bank’s in-house resources, however, creating a paid social campaign might feel daunting. “A Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., Paid social represents one component of a digital marketing strategy. Vanessa Hanson, ICBA. Starting a campaign. DIY vs. partnering.
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